Social Media Marketing February 16th, 2012
As a Social Media Manager, a lot of people say to me: “My 12 year old daughter is on Facebook, why would I use it for my business?” Any experienced Social Media Manager can demonstrate that Facebook and Twitter are not just for young people. We’ll get into numbers later.
Another objection from the more social-savvy client: “I’m on Facebook, why wouldn’t I just do it myself?” There’s a big difference between using Facebook for personal use and using it to promote your business. Believe it or not there’s a lot of technical know-how that goes well beyond status updates and posting pictures.
You yourself may not be on Facebook, and it’s easy to think that no one your age uses it either. If you have hesitations about this, let your Social Media Manager pull up some quick stats for you using the Facebook Ads interface.
Let’s take the example of men age 50-60 in Toronto. How many could there possibly be? Quite a few actually:
This number jumps to 435,040+ when you include women 50-60 years old in Toronto.
If you’re hesitant about who will join your social pages don’t be. Social Media Managers are experts at growing your fan base. From using Facebook Ads and fangates, to targeting key influencers, to importing and inviting your LinkedIn and Outlook contacts we’ll help grow your social media following from day one. We do this professionally, it’s a time-consuming task that we’re able to take off your hands; doing it more efficiently in half the time.
Each business is unique and since you’ve already got a relationship with either our Solutions Team, Project Managers, or Campaign Analysts we’re no stranger to the inner-workings of your business. We’re also available for in-person meetings and conference calls. We take notes and leverage your offline collateral for social update material. We also offer blog writing services – helping your social and SEO work together.
We also make use of third-party tools that help us gather fodder for your social content. Strategies like subscribing to the right RSS feeds, using Google Alerts, leveraging offline collateral and communicating with you on a regular basis are just a few of the ways we develop your content strategy.
Believe it or not using Facebook and Twitter for a business is a lot different than for personal use. Want to import your blog posts into your feeds? Design a customized fangate that will bring in Likes? Target hyper-specific groups of people with your advertising? Do you want to offer up a white paper and track downloads? How about creating a lead form on your fanpage and being able to track how many people used them? What about putting a call tracking number on your social media entities to track leads and measure ROI? These are just some of the services we offer to our Social Media Angel clients.
Another reason to hire a social media team is that we have access to paid tools and software that aren’t all that practical to subscribe to if you’re only one person/business. Twitter targeting tools, stock image libraries, and sweepstakes/contest software are only a few of the paid tools we use to strengthen your social campaign. If you paid for all of these on your own you’d be paying hundreds of dollars or more each month.
A lot of businesses divert social media responsibility to someone like an entry-level Marketing Coordinator — someone who’s not very technical or creative (two skills you need to have to be a good Social Media Manager). It will likely be this person’s first time managing a business page and their lack of experience will begin to show when the page only has 10 likes after three months. Designating social media responsibilities to a person like this will probably result in a social media presence with a small fan base and sparse posts. Not to mention you’ll be taking away from that person’s ability to perform their primary role.
Not everyone is adept at writing. Your Social Media Manager should have impeccable writing skills with the ability to create succinct and persuasive copy (saying everything in 140 characters can be a challenge). It would be pretty embarrassing to have your fanpage or Twitter feed rife with misspellings and grammatical faux pas.
If you’re going to hire someone to do your social media in-house, look for these qualities:
Unlike a lot of other agencies, TechWyse’s Social Media Angel plan offers hourly packages; so the intensity of your campaign is up to you. You’re also not locked into a contract, so our performance is directly linked to your satisfaction. If you have any other hesitations please call us or leave a comment!