Social Media Marketing March 13th, 2013
Searching for content in the Internet has always been defined by Google Search. Google, which happens to be the largest and the most popular search engine, has led to the creation of a term called “Googling”. This catchphrase is famous on the tongues of the general public as well.
Today, the entire concept is getting rebuilt, thanks to the arrival of Facebook Graph Search. One must not misconstrue it as the good old search engine structure because it has a lot more to it than merely searching. Graph search, in more than one way, overtakes Google.
The backbones of traditional searches, such as Google searches, are keywords. Facebook Graph Search, on the other hand, uses natural language techniques to provide personalized search results to get the right outcome. Therefore, Facebook Graph Search basically understands what you might be looking for, without requiring the user to employ a combination of keywords.
Facebook Graph Search has the advantage that it helps you find out what you require by fetching posts which are being liked by others. This is absolutely helpful if you are an active person on social media websites. Google, on the other hand, has tried synchronizing Google+ into its search but the website in question is not even half as popular as Facebook. Therefore, the reach in this case is very limited.
When it comes to jobs and marketing, making the right contacts in the online domain has always been difficult. With Facebook Graph Search, contacting professionals for an advertorial or advertisements would be easier. Since there is no complexity of keywords, graph search will narrow down and simplify your options, thus making it easier for you to contact the people in question.
Companies do not leave much budget for things such as online marketing because they already pay a huge chunk of money to their employees who are supposed to promote it on social media platforms. Under this scenario, Facebook Graph Search is extremely helpful to find the right kind of fan following or admirers of the brand/personality/entity in question.
Facebook Graph Search has introduced the concept of multidimensional searching which was alien during the times of normal Google search. In case of the latter, only one specific answer will be the output of a keyword query. In case of the former, such information will also be available from friends who have recommended or experienced it.
While Facebook Graph Search is highly beneficial when it comes to job searching, the same cannot be said about hunting for employees. This could be attributed to the fact that people do not really keep their actual information on their Facebook profiles as they do in their curriculum vitas. Thus, employers cannot really rely on Facebook as a tool to find out resourceful employees, while other websites such as LinkedIn are of benefit in this case.
Have you had a chance to test Facebook’s Graph Search? If so, share your experience in the comments below.