Most customers won’t often make big purchases from a person or company they simply don’t trust. It’s only natural — if a person trusts and likes a company, they’ll feel better about their purchase. To earn the trust and admiration of potential or existing customers, companies need to utilize digital marketing tools as a key strategy for growing and promoting their business.
For years before the Internet, people relied on letters, meetings and phone calls to establish brand awareness. Now that we’re in a digital age, if a business wants to promote a message they can simply go on Facebook or Twitter to discuss it and share it instantly.
So how does this all tie together? If a business has no brand recognition aka no trust in the market, they need to get people talking and the easiest way to start the conversation is through social media. Below are five advantages of social media.
1. You’ll quickly learn your target market instantly and more precisely
Facebook and Twitter allows a business to not only start a conversation instantly with the world, but it also allows the business owner to interact back and forth with their target audience. This creates discussion and builds up a fan base of loyal activists that now know your brand. It is very similar to an election, you want to win your audience through thoughtful discussion and interaction.
If you don’t begin now you may fall behind because let’s face it, your competition is not going anywhere. It is a lot easier to jump on the moving train than it is to try and catch up once it has already passed you.
It is a lot easier to jump on the moving train than it is to try and catch up once it has already passed you.
3. Increase your bottom line
When you are constantly keeping your brand present, fresh and top of mind for your target market, your customers are more likely to bring their business to you instead of your competition. Giving your audience frequent brand reminders and keeping the discussion alive with incentives to make that purchase, will certainly increase your sales and customer loyalty for future sales. Tweeting is a great way to promote contests or incentives to your customers. Facebook’s promoted posts also help a great deal with creating more sales, especially if you make it only available to your Facebook followers.
Tweeting is a great way to promote contests or incentives to your customers.Facebook’s promoted posts also help a great deal with creating more sales, especially if you make it only available to your Facebook followers.
Facebook’s promoted posts also help a great deal with creating more sales, especially if you make it only available to your Facebook followers.
4. Expanding your customer database
By using certain keywords in your twitter campaign, you can discover people who are looking for your services and then direct them to your website. Sharing the destination to people who want your products is easy by using the @ and # symbol. Also joining groups that your target market is a part of will also help you create brand awareness and discussion for your company. This will help influence potential buyers to go to your website, the reward is just a link posting away.
5. Operating Costs
Social media marketing is usually the cheapest form of digital marketing, if you know how to do it yourself. Essentially you are just generating a good PR campaign for your company by linking your business to specific groups (target groups) or by # the right audience and getting someone to notice you. If you choose to hire an agency to manage this for you, it could become pricy but it could also work to your advantage long term because of great worded content, and more people managing your campaign at one time. Posting poor content or portraying messaging that is not what the audience responds well to, can damage your brand and reputation.