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Ozzie Guillen & Ochocinco Show Power of Social Media

Social Media Marketing March 22nd, 2010


Ozzie Guillen & Ochocinco Show Power of Social MediaTwo recent Twitter events over the past week epitomized the power social media is having in the world today.  As everything private becomes public people are now faced with showing more discretion than ever or face the consequences.  The consequences of not respecting the power of social media can do anything from get you fired at your job to tarnishing your reputation.

In this blog I will show you some of the ways that social media can negatively impact your personal and business life.  Hopefully these items will help prove that if you plan on using social media remember that anything you post is available for public consumption.

How To Use Twitter & Facebook The Wrong Way

Last week we witnessed one person in the sporting world get fired and another athlete make a fool of himself.

Ozzie Guillen’s Son Gets Fired From The Chicago White Sox

Ozzie Guillen, manager of the Chicago White Sox, asked his 24 year old son Oney to resign from his position on Friday.  This request came days after his son, a member of the teams scouting team made disparaging remarks about management and the future of the team.  Here is a small snippet of Oney Roberto’s Twitter profile.

Oney Roberto's Twitter Comments

Many of his comments illustrate the innocence many people still have with social media.  People do not realize that their comments can impact others – whether famous or not.  Oney Guillen is only 24 and likely hasn’t had many people listen to him at this point, but the careless comments made can impact the leaders of his organization.  While they were made as personal commentary they show direct disrespect to his management team — not a good idea for any company that employs you.

Ochocinco Challenges A Mixed Martial Arts Fighter

Those that know the Cincinnati Bengal star wide receiver Ochocinco (aka Chad Johnson) know that he doesn’t shy away from publicity.  In his day he has raced a horse, given himself fake face tattoo’s, and recently even changing his name to Ochocinco (Spanish for his jersey number).  He likes publicity.

Last week Ochocinco decided to challenge WEC champion Miguel Torres to a fight.

Ocho Cinco Miguel Torres

The end result was Miguel Torres putting Ochocinco into a submission before they could even leave Twitter – leaving Ochocinco with egg on his face.

More Wrong Ways To Use Social

There have been many public fights that should have stayed personal that I won’t even publish links to.  If you are curious though feel free to do a search.  Here is a list of 8 high profile people using Twitter the wrong way.

Using Social Media The Right Way

Whether you are using social media for business or personal reasons the lesson here is that nothing on Facebook or Twitter is private.  If you do not want everyone to read it don’t post it. 

If you care about your job don’t mention in you status updates that you are bored at work, or called in sick to go out with friends.

Some other important advice:

  • If you are employed:
    • don’t mention you are looking for a job,
    • don’t say things that your employer or coworkers would disapprove of,
    • don’t announce anything financial
  • If you are a business:
    • post relevant information pointing to helpful content for your followers,
    • do not be too ‘salesy’ in your updates
    • stay relevant to products and services your company offers

Just as the internet was new in the 1990’s, social media is still very young in 2010.  It will take the world of users some time to adjust to the new medium and understand that social media is available for public consumption – so treat it this way!

Post By DJ (196 Posts)

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.
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Ozzie Guillen & Ochocinco Show Power of Social Media

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