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Social Media Marketing March 22nd, 2010
Two recent Twitter events over the past week epitomized the power social media is having in the world today. As everything private becomes public people are now faced with showing more discretion than ever or face the consequences. The consequences of not respecting the power of social media can do anything from get you fired at your job to tarnishing your reputation.
In this blog I will show you some of the ways that social media can negatively impact your personal and business life. Hopefully these items will help prove that if you plan on using social media remember that anything you post is available for public consumption.
Last week we witnessed one person in the sporting world get fired and another athlete make a fool of himself.
Ozzie Guillen, manager of the Chicago White Sox, asked his 24 year old son Oney to resign from his position on Friday. This request came days after his son, a member of the teams scouting team made disparaging remarks about management and the future of the team. Here is a small snippet of Oney Roberto’s Twitter profile.
Many of his comments illustrate the innocence many people still have with social media. People do not realize that their comments can impact others – whether famous or not. Oney Guillen is only 24 and likely hasn’t had many people listen to him at this point, but the careless comments made can impact the leaders of his organization. While they were made as personal commentary they show direct disrespect to his management team — not a good idea for any company that employs you.
Those that know the Cincinnati Bengal star wide receiver Ochocinco (aka Chad Johnson) know that he doesn’t shy away from publicity. In his day he has raced a horse, given himself fake face tattoo’s, and recently even changing his name to Ochocinco (Spanish for his jersey number). He likes publicity.
The end result was Miguel Torres putting Ochocinco into a submission before they could even leave Twitter – leaving Ochocinco with egg on his face.
There have been many public fights that should have stayed personal that I won’t even publish links to. If you are curious though feel free to do a search. Here is a list of 8 high profile people using Twitter the wrong way.
Whether you are using social media for business or personal reasons the lesson here is that nothing on Facebook or Twitter is private. If you do not want everyone to read it don’t post it.
If you care about your job don’t mention in you status updates that you are bored at work, or called in sick to go out with friends.
Some other important advice:
Just as the internet was new in the 1990’s, social media is still very young in 2010. It will take the world of users some time to adjust to the new medium and understand that social media is available for public consumption – so treat it this way!