Social Media Marketing February 29th, 2012
Facebook timeline was rolled out to users in late 2011. Beginning March 30th 2012 timeline will be mandatory for brand pages!
Check out Coca-Cola’s new brand page featuring timeline below:
Create a cover photo image, you can select from publicly available cover photos or create your own (the dimensions are 850 x 315 pixels), or you can use this Facebook app to crop an existing photo to the right dimensions.
Vertical profile photos on the left side of the page are a thing of the past. Your profile photo should be a square that’s at least 180 pixels wide. It looks like the cover photo will be a great place to call-out tabs, contest and otherwise share messaging with your fans.
See the graphic below for new tab design essentials. The one newly designed tab I was able to find was 779 px wide, that’s quite a bit wider than Facebook’s previous limitation of 540 pixels.
From Facebook: “Photos, likes and apps are now at the top of your Page. Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.”
You’ll be able to go through your timeline and mark stories with a star to make them wider. You can also use the pencil icon in the top right corner of each post to pin a story to the top of your page! Place your most memorable fan engagement stories front and centre. In the past these stories would have been bumped down over time.
Now you’ll be able to manage your page entirely within one dashboard:
The Admin panel will allow you to “keep track of your activity on your Page. Respond when people write on your Page timeline, and view your latest insights.” You can also review all your posts in the activity log.
This has been a long requested feature for Facebook pages. That is: the ability for a brand to message a user privately. Perfect for lengthy conversations that you don’t necessarily want displayed on your timeline.
Social media managers and designers have a lot of work to do in order to get their Facebook pages updated. Timeline will benefit brands who have a dedicated social media following and who post consistently. The cover photo will become the most important feature of a new page. Those of us who have designed tabs and apps will want to call them out using the cover photo as they’ll now appear below the bottom right hand corner of the cover photo. You’ll also want to call-out the like button which now appears in the same area. Also, arrows that point the your Like button will need to be repositioned. This includes the like button on your timeline page and on custom tabs and apps.
See some great examples here: http://www.facebook.com/about/pages/
Go here to activate your timeline (you will need to be logged-in).