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New Facebook Timeline Coming to Brand Pages (Guided Tour)

Social Media Marketing February 29th, 2012


Facebook timeline was rolled out to users in late 2011. Beginning March 30th 2012 timeline will be mandatory for brand pages!

Check out Coca-Cola’s new brand page featuring timeline below:

How Brands Will Need to Prepare for the New Timeline Layout

Cover Photo

Create a cover photo image, you can select from publicly available cover photos or create your own (the dimensions are 850 x 315 pixels), or you can use this Facebook app to crop an existing photo to the right dimensions.

Adjust Your Profile Photo

Vertical profile photos on the left side of the page are a thing of the past. Your profile photo should be a square that’s at least 180 pixels wide. It looks like the cover photo will be a great place to call-out tabs, contest and otherwise share messaging with your fans.

Redesign Your Custom Tabs

See the graphic below for new tab design essentials. The one newly designed tab I was able to find was 779 px wide, that’s quite a bit wider than Facebook’s previous limitation of 540 pixels.


Highlight Photos that are Important

From Facebook: “Photos, likes and apps are now at the top of your Page. Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.”

Review Your Page Timeline

You’ll be able to go through your timeline and mark stories with a star to make them wider. You can also use the pencil icon in the top right corner of each post to pin a story to the top of your page! Place your most memorable fan engagement stories front and centre. In the past these stories would have been bumped down over time.

New Admin Functions for Facebook Brand Pages

Now you’ll be able to manage your page entirely within one dashboard:


The Admin panel will allow you to “keep track of your activity on your Page. Respond when people write on your Page timeline, and view your latest insights.” You can also review all your posts in the activity log.

Respond to Messages Privately

This has been a long requested feature for Facebook pages. That is: the ability for a brand to message a user privately. Perfect for lengthy conversations that you don’t necessarily want displayed on your timeline.

How long Do You Have?


In Summary

Social media managers and designers have a lot of work to do in order to get their Facebook pages updated. Timeline will benefit brands who have a dedicated social media following and who post consistently. The cover photo will become the most important feature of a new page. Those of us who have designed tabs and apps will want to call them out using the cover photo as they’ll now appear below the bottom right hand corner of the cover photo. You’ll also want to call-out the like button which now appears in the same area. Also, arrows that point the your Like button will need to be repositioned. This includes the like button on your timeline page and on custom tabs and apps.

See some great examples here: http://www.facebook.com/about/pages/

Go here to activate your timeline (you will need to be logged-in).

Happy timelining!

Post By Steve Toth (143 Posts)

Steve is an industry recognized SEO expert who has been published in Moz. He is an audiophile and loves all things internet marketing. Steve enjoys working on the conceptual side of SEO.


Steve is an industry recognized SEO expert who has been published in Moz. He is an audiophile and loves all things internet marketing. Steve enjoys working on the conceptual side of SEO.
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New Facebook Timeline Coming to Brand Pages (Guided Tour)

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