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Social Media Marketing November 30th, 2012
The blogging industry is growing at an extremely quick rate and it’s more important than ever to keep readers coming back to your blog. Most niches are cluttered with many blogs of the same topic, so your readers can easily be directed to another blog. Chances are that if you’re not interested in your own content than your readers won’t be either.
If you want readers to keep coming back and referencing content delivered within your blog, than consider sticking to some guidelines. I’ve ran a few blogs over the years that have readers consistently coming back thanks to these four tips.
Readers shouldn’t be expected to visit your website to notice updates, that’s why a Facebook and Twitter fan page should be setup. Promptly after posting content to the site, remember to also leave an alert message on those social networking sites (this can be automated via a WordPress plug-in). When users are scrolling through Facebook and Twitter they may see a post on your website they enjoy.
Creating an RSS feed should be a very obvious method. People that love what they’re reading would probably love to stay up-to-date with your blog. Encourage readers to subscribe to your RSS and social network sites by placing widgets on the site’s sidebar. You may also leave a small “subscribe for more” note at the end of your posts. If you really are interested in grabbing a user’s attention, consider a pop-up subscription box.
Create a posting schedule and stick to it. Users love consistency and will come back to check for posts every so often.
Also, remember to post content at least once a week. Preferably you should post two-to-three times a week, but once a week at the minimum. This will allow alert users that you’re serious about keeping the blog up to date with flowing information.
If users are taking the time to comment on your blog’s content, than you should reply back with words of encouragement. Depending on the niche, these commenters will having questions. Answer them to the best of your ability.
Engaging with these readers allow you to establish relationships. Some will comment on the blog, or even through social networks. Those that take time to comment are much more likely to return to your blog in the future.
Many new bloggers make the mistake of overpowering their blog with advertisements. It’s understandable to have around two to four advertisements, but don’t let them take away from the content.
What do I mean by that? A huge ad block in the middle of the page breaks up the article in to two sections. If your goal is to gain subscribers and have them keep coming back, we want minimal ads once the content begins.
If you follow those four tips, you should instantly see a rise in returning traffic. Good luck in your journey, make sure to let us know how these tips have helped.