Social Media Marketing December 20th, 2012
The story about SEO is pretty much old news today, as there is so much information on what you should do in terms of SEO in order to rank high in SERP’s. On the other hand, there seems to be a real lack of information on how and whether you should integrate your SEO efforts with your social media marketing efforts. The truth is that social media marketing is very important for anyone who wants to create an online presence, as social networks such as Facebook, Twitter, LinkedIn, Google+, and even YouTube have become the places where billions of people find themselves each and every day. So, as a website owner, you really need to think about what you are doing and whether you are doing things right in terms of SEO and social media marketing.
Engage Your Social Media Audience
The sole purpose of social media marketing is to attract more website visitors or customers, as well as to raise brand awareness. Therefore, many people use their social network accounts to reach out to people and try to entice them to participate in different polls, conversations, and so on. This is a good tactic, but this is much more easily done if you start using keywords in your social media efforts. Think about it – people who are interested in your keywords are much more likely to engage with you than the ones who are interested in something entirely different.
Do You Hire Social Media Experts or SEO Experts?
Well, this is a very interesting question. Many companies focus on one or the other, but the fact is that social media and SEO should be, as we implied above, blended in one potent mixture of success. Yes, and the best way to do this is to either hire experienced social media experts who also have SEO knowledge, or to simply invest some money into training your social media team. SEO training is very important, and investing in regular SEO training sessions for your social media team will definitely pay off in the long run.
Use Social Media to Boost Your SEO Efforts
There are a lot of aspects of SEO that can indeed be complemented with a good social media campaign, and you should take advantage of this fact. For example, you can use Facebook, Twitter, and Google+ to publish a link every time you add new content to your website, when you publish a new post on your blog, or when you publish a new article on an article submission website. This way, you stand a chance of gaining a much wider audience for your web content, as well as attracting many visitors to your website or blog. This is actually one of the best ways in which you can use social media marketing to boost your SEO efforts, as all of the keyword research you do will be in vain unless someone actually gets to read what you have written.
Remember that search engine optimization and social media marketing can and should be used together, as they work well together and can bring you great results!
How do you integrate SEO into your social media strategy?