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Social Media Marketing April 19th, 2012
I’ve contributed to a few different corporate blogs over the years and there’s one thing we do at TechWyse that sets us apart and helps us stand out; believe it or not it actually makes our lives easier. I’m talking about blogging; I know what you’re thinking, you’re already pulling a 60 hour week and answering emails on weekends, when do you possibly have time to write a blog, let alone consistently? So what about this promise to make your life easier by spending a few hours a week blogging? Read on.
This is something we do all the time at TechWyse. Why spend hours explaining (for example) how to get Google Places Reviews to only one client when you can write a blog that will help all of your clients benefit from the same knowledge? A blog is an informal way to pass on the wealth of knowledge you possess about your industry, it helps your clients and positions your team as experts.
Sure, the blog button on your homepage may go overlooked, and how often do your clients visit your website anyway? Here are some tips to make sure your client-focused blogs get read:
In an effort to educate our clients on the importance of achieving a high quality score for their Pay Per Click campaigns. We wrote a post about creating landing pages that will increase your quality score and ultimately help spend your PPC budget more wisely. Not only is this evergreen content that will bring in lots of traffic over time, but it will help get your clients on the same page when it’s time to make recommendations.
Secondly, we found that many of our clients were hesitant to start blogs because they just didn’t have the time (hopefully this post will make your think otherwise). For those clients we wrote a post about how to add content to your site that’s not a blog. Boom, another win-win blog that helps you and the client.
We also find some of our clients want to write a blog but they’re just not sure how to get started. For them we wrote a post outlining 7 Habits of Highly Productive Bloggers. This helped many of our clients get started on their way to improving their rank by adding fresh content to their websites.
When the new Facebook Timeline was announced we knew that we would be hit with an onslaught of questions from our social media clients. To prepare for this we created a blog that highlighted some of the major changes, in turn saving our Account Managers’ time explaining the subtle details to each and every client.
Is there a breaking development in your industry that you’re excited to share with your clients, or are you working or a new product that will benefit your clients? Use your blog as a way to introduce these new opportunities.
During your meetings, while responding to emails and generally participating in your office’s culture, perk your ears up for client contentions or even colleague contentions and use this as blog ammo. Your clients will appreciate your efforts to help them and your advice will be shared across the rest of your client-base and the world.