Social Media Marketing March 2nd, 2010
It seems Google is continuing its acquisition spree. It is reported that Google has gained Flickr's default photo editing suite Picnik.
The acquisition news was announced by Google on Monday in their blog post by Product Management Director Brian Axe.The post says: "We're not announcing any significant changes to Picnik today, though we'll be working hard on integration and new features." Picnik is one of the first sites to bring photo editing to the cloud allowing one to crop, do touch-ups and add cool effects to their photos, that too from your web browser. Google will continue to support Picnik partners so users can add their photos from other file-sharing sites and share them on various networks Google further stated.
Picnik was launched in 2005 and later in 2007 it was made to be the default editor for photo sharing on Yahoo! owned Flickr. With Picnik, you can edit your photos wherever they are from wherever you are. The Picnik blog shows their service is integrated with a wide variety of websites like Picasa Web Albums, Facebook, Flickr, Yahoo! Mail and Photobucket.
The irony lies in the fact that Google's Picasa and Yahoo's Flickr will share the same photo editing suite now!
On behalf of Google, CEO Eric Schmidt last October announced Google’s plan to increase smaller business acquisitions. The recent acquisition made by Google have proven this. This year Google has acquired iPhone email app ReMail and social search engine Aardvark. Last year, Google acquired mobile display advertising firm AdMob, display ad company Teracent, and CAPTCHA company reCaptcha. Plus much more!