Social Media Marketing April 7th, 2011
We all know Apple's familiar slogan “there’s an app for that.” Well with Firefox “there’s an add-on for that.” With add-ons now numbering in the thousands, they have been downloaded a total of nearly 2.5 million times.
Back in February Mozilla announced the Beta version of their popular open source web browser. Since then many developers have tweaked their add-ons to make them compatible the new version of Firefox 4. If you’re unsure as to what this is all about, add-ons are customized browser extensions that bring enhanced functionality; in this blog I’m going to focus on a five add-ons that make the browsing experience more social.
First up is WiseStamp, a very cool add-on that adds social media icons and even your latest tweet to your email signature. It works with Gmail, Yahoo, Hotmail and AOL Mail and is very easy to use. Just enter the URL for your sites, choose the supporting text and your ready to go. Now each time you compose an email your recipients will be more likely to engage with you on social media.
Next is a handy add-on for sharing links across all your social media channels. Shareaholic is a small button that lives in your browser’s toolbar, a huge time saver if you love to share links. It supports over 200 social services including Facebook, Gmail, LinkedIn and Twitter, allowing you to email, post, shorten links and tons more. If you’re viewing a website and you want the share it, Shareaholic will be your best friend.
If you’re a true social media maven then sharing with only one social network at a time may not be enough. To update multiple sites at once you can always use the nifty web app Hootsuite; but if you don’t want to run HootSuite full-time on your browser, try using Hootlet instead. It also allows you to send updates across multiple sites and even allows you to schedule updates for the future posts.
The Read It Later add-on becomes really useful for those times you find a great link but don’t have time to, well, read it until later. You’ll need to register for this service, but once you do it’s a great way to remember those pages you simply don’t have time to read. Upon clicking the Read It Later icon in your toolbar it’s automatically saved for later.
The last add-on I’ll feature is one that (in my opinion) should be built into Firefox. The descriptively titled RSS Icon in Awesome Bar adds the RSS (really simple syndication) icon to your “awesome bar” or in other words the address bar. For those of you not familiar with RSS, using an RSS Reader like Google Reader lets you subscribe to sites and view new content as it’s created; saving you time jumping from site to site. With RSS Icon in Awesome Bar you can add sites to your RSS reader with ease.
People are very loyal to their browsers, but if you haven’t tried Firefox 4, there are a lot of new enhancements that I haven’t even touched on in this post. All the add-ons featured in this post are Firefox 4 compatible, but that may not be the case for every add-on. I should also mention that many of these add-ons are available for other browsers as well, but as far as I’m concerned they work best in the open source success story that is Firefox!