Searching for Answers With Real-Time Twitter Search
In the introduction to Twitter for business you might recall seeing an illustration. It is intended to show an overview of the basics to marketing your business on Twitter. This article will address the question “How do I engage Twitter?”
There are many different ways to engage Twitter for your business, below I will list one of my favorites using Twitter search.
Twitter Engagement Technique #1- Twitter’s Search Engine
Find Questions you would like to Answer
Once you are logged into your account you have full control
of a very simple user interface. The idea is to make connections
with people that share common ground with you. e.g. regional, city, municipality, industry sector & product name, problems, known pain points, etc. To find people on Twitter that might be interested in you I like using Twitter search…
The minute you login Twitter search is right at the top
In the above example I am looking for people asking questions about getting rental help in Toronto?
. If you enter “enter key phrase ?” (note the space after the keyword you enter) into Twitter search, only questions
including the key phrase will display in the results. When you see a question you want to answer, click the reply icon that appears when you click the Tweet.
In the real Tweet example above I am looking to rent a 2 bedroom apartment for $1500/month. This may be my renter. I have asked him to DM (Direct message) me which means he will have to follow me in order to message me. At best he will rent my home!
Repeat this process with a few key phrases that help you get closer to problems people have that you can solve
. Use your imagination when thinking of those “Key” phrases. You really have to put yourself in the mindset of your target audience
People you interact with will message you by replying or DM.
Strike up & Reply to Conversations with the People you Meet
How to Send Direct Messages on Twitter
At the top navigation menu you’ll find the messages link. Once clicked, all messaging history is presented and a text box to talk with any follower.
How to Check Replies and Mentions
The Power of Twitter Search is like Fine Wine
In my personal Twitter profile above I am enjoying conversation with WolfBlass Wineries (my favorite wine) and a friend I met through Twitter. First let me tell you, this new found Twitter friend is a talented artist that lives in Florida. We met on Twitter, made a great connection; so he flew up to Orillia, CA for the long weekend party with friends and family. I am guilty of introducing my new friend to WolfBlass wines, which I adore and so does he now. Following the conversations on Twitter WolfBlass asked Greg (our new found Twitter friend) and I for our home addresses so they could send us a little treat. I will update this article when I receive the gift.
WolfBlass is embracing Twitter as a marketing tool by listening to what people are saying about their fine wine. They reach out to thank you for your kind mentions
. People spread the love because it truly is a likeable product.
This same concept can be applied to your business. It is done simply by setting a series of preset search phrases into your Twitter interface. Just keep an eye on the keywords “brands-and-or-company” you save as preset searches. You can save as many preset search phrases as you like.
Reminder: If you like the search phrase results you can save the phrase.
When you save search phrases they are accessed through the “searches” tab. There is no limit to the number of searches you save. Additionally, you can use special Twitter search operators
to refine the results. Use Twitter search to help you learn more about relevant conversations to your business. What questions would someone ask to find your solution? Is there negative sentiment associated with your organization? Fear not, you can find them real-time, help ease the pain and meet new prospects using Twitter search.