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Social Media Marketing June 6th, 2012
Most online marketers and Internet business owners find it a tough challenge to bring their sites on top of Google Search. But based on observation and statistics, people have been populating social networks more than they do in blogs and other Internet sites. Due to this, recent SEO strategies are often directed towards social media advancement. But with the current level of competition in these networks, how will you surpass others?
Here are ways to take full advantage of social networking sites:
Build a Social Network Profile that Sells
When people hit the Google search button, they are usually directed to relevant sites through the use of keywords and phrases that are related to their search. With this thought in mind, you should come up with a social network profile that is designed to help people find your site in an instant. You can do this through optimization. Use tags and keywords that will make your social network profile become visible to Google searchers. Use it in your username, posts, photos and notes. Relevant and properly optimized profiles are the frequently viewed and visited by a lot of searchers. So search for the key words when you are reading.
Maintenance is a Must!
You cannot create a social network profile without any intentions of updating it in a regular basis. You should know that active profiles are noticed more in Google searches. Viewers are constantly craving for new information and data. The moment you capture their attention, you have accepted the challenge of providing them with the latest trends and ideas. Maintain your social network profile and make sure that your followers keep craving for more.
Focus on Audience Retention
In addition to regular updates, you should establish a healthy relationship with your viewers. This shall earn you their trust and acceptance. Their loyalty to you and to your site will earn you potential referrals and additional viewers later on. So think of ways to keep your target audience entertained and make sure that you give them a reason to keep dropping by your social network profile.
In creating a social network profile, you should not forget that within the network, interaction is the most important aspect. Communicate with your target audience and allow them to feel free in doing the same. Though viewers rely on you for information, you also depend on them for recognition. If you wish to make it to the top of Google Search, create opportunities for your audience to benefit from your network.
Top 5 Social Network Sites You can increase visibility in Google Search by creating profiles in leading social network sites. Based on statistics, the following sites are leading in terms of viewers and users: Facebook, Twitter, Pinterest, Flickr ,Google +.
Other than these social networks, you can also check out sites such as Linkedin and chat rooms at Mezee.me to enhance your online presence. You can even create personal blogs with minimal effort. To determine which social network best suits your purpose, take time to test each one and see the results.