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Social Media Marketing September 15th, 2010
Social media is a proven way to gain trust online and increase the traffic flow to your website. Here are a few Social Media tactics that I have been using throughout the years to maximize my Online Social Media buzz.
Through effective participation and interaction with customers, using Social networking platforms for business (like Facebook, Twitter, LinkedIn and MySpace) can give you an edge over your competitors. Make sure to use the services like Fanpages, Groups, and Discussions to get the maximum benefit from social networking sites. Social Networking Tip: If you want to share your content quickly to social networking and social media sites try the Shareholic tool.
Blogging is one of the most effective ways to increase back links to your site, which can subsequently improve your page rank. Another effective way to increase your website traffic apart from writing a blog is through posting comments with your link on it to other relevant blogs. Make sure you don’t spam! Blogging tip: A “nofollow” link from a blog site can increase traffic to your website but a “dofollow” link can increase the PageRank of your website.
Like creating blogs, submitting unique and interesting articles about your product/service to article sites like “Ezine” will increase your visibility. If you want to have back links to your site you can also mix up your articles and submit it to many article directories.
Submitting your websites to web directories and telephone directories is an effective way of improving traffic. The links from business directories can also improve your Page Rank, so make sure to get your website listed in Dmoz and other major web directories. Submit it with your sites name and use keywords to get the maximum juice for that keyword in search engines. Create a free listing for your local business on Google Maps Local Business Center which is one of the most powerful business listing.
Video is huge on the web right now and video sharing has become one of the most essential strategies for all social media marketers. If you want to advertise your website or business make a good quality and interesting video and submit it to video sharing sites like YouTube, Vimeo, Metacafé etc. Don’t forget to optimize your videos using keyword rich tags, titles, description and file name. Video Sharing Tip: If you want to upload your videos to more than one video sharing site use a free service called TubeMogul.
Google’s search results tracks not just the contents of the website, but the images as well. Promote your images by uploading them in image sharing sites like Flickr and Picasaweb with a back link to your site. Also consider optimizing it so it can be ranked high enough to help you.
Online Press Releases are one of the most effective ways to get tremendous exposure for your business. Press Releases gives you an opportunity of viral publicity. Write different types of press releases about your company and make sure that the title of the press release is eye catchy and keyword enriched. Effective press releases can get you a good amount of visitors and back links, so don’t forget to use anchor texts that link back to your site.
Social Bookmarks can provide solid links to your website. Bookmarking sites like Digg, Delicious, Stumbleupon, Reddit etc, gives tremendous volumes of traffic on daily basis and can put your site in front of millions of people. Submit the best contents of your blog/website to as many bookmarking sites as possible in order to increase the popularity of your website. Bookmarking tip: Social marker provides you a semi automatic way to submit your site a list of social bookmarking sites, but make sure you use it wisely, as excessive use can get your site penalized.
Participation in forums and groups that is relevant to your site can give you a good amount of targeted traffic related to your specific niche. Forums can be used to start a discussion, new thread or a reply to an existing thread. Most of the forums and Groups give you an option to link your signature; use this to send visitors to your website.
Classified sites can be used to advertise sites directly. Some of the best free classified sites to get good exposure are Craiglist, Kijiji,Oodle, Backpage, etc. Here you have an option to add relevant headline and images to your ads.
Social Media is still a fresh new avenue of marketing and with the above ways, you are sure to generate lots of traffic and lead potential!