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What’s Up with Google’s New Keyword Planner Tool?

Search Engine Optimization October 4th, 2013


Keyword planner vs keyword tool

Road to success is not always filled with roses in online business, but if you play it right with keywords, you’ll definitely increase your chances of success. Effective SEO is key to online success and keyword research is an inevitable element of SEO. Identifying the right keywords to target and getting good search engine rankings for these, involves thorough research and this is exactly where Google comes into play with its keyword tool.

Google’s keyword tool has been used by many SEO professionals over the years simply because it was one of the best free keyword research tools out there. We’re using past tense here because Google recently replaced its AdWords Keyword Tool with the new Keyword Planner. This means that many SEO professionals will have to learn how to use this new tool to conduct effective keyword research

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The new Keyword Planner Tool

The new Keyword Planner Tool is a combination of Google’s old AdWords Keyword Tool and the AdWords Traffic Estimator. The Keyword Planner Tool aims to provide a more organized and structured way to perform keyword research. Learning the features that Keyword Planner offers can help in planning your winning keyword strategy. Since Google has made the migration, it is but natural that you follow suit.
Let us take it step by step. Keyword Planner gives you three ways to conduct your keyword research:

1) Search for keyword and ad group ideas
2) Enter or upload keywords
3) Multiply keyword lists

1) Search For Keyword And Ad Group Ideas

When you search for keywords through this option, you can perform your search based on the relevant keyword, a landing page or a product category. Once you’ve filled out the form, click the “Get Ideas” button. You then get a results page with two tabs. The “Ad group ideas” tab and the “Keyword ideas tab”, where the Ad group ideas tab provides information more relevant for AdWords campaigns. The Keyword ideas tab is the one that you want for SEO keyword research. Next, you can filter the keywords to get more relevant results. For example choose a minimum number of monthly searches or set a certain country and language that you want to target to get more refined estimates.

2) Enter Or Upload Keywords To Get Estimates

This is the second option displayed in Keyword Planner, which doesn’t offer keyword ideas, but just displays traffic and AdWords information for the keywords that you put in.

3) Multiply Keyword Lists To Get Estimates

This feature allows you to put in lists of keywords that the tool then combines to give you a new list of possible keywords. As with the other options you’ll get a report with search estimates and CPC information.

Using Google’s new Keyword Planner tool can help you reach untapped areas by providing keyword ideas that are associated with your products and services. It still provides more or less the same functionalities as the old AdWords Keyword Tool, though it’ll take a bit getting used to the new interface. Whether you like the new tool or not, the old one is gone so you’ll have to adapt.

Post By Zane Schwarzlose (2 Posts)


Zane Schwarzose is the Director of SEO at Fahrenheit Marketing, an Austin Web design company. Zane doesn't particularly like the new Keyword Planner Tool.

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What’s Up with Google’s New Keyword Planner Tool?

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