Search Engine Optimization July 23rd, 2010
After lots of speculations and anticipation Google a few months back officially rolled out its new index called ‘Caffeine’. It has created mixed response within the SEO community as well as Internet Marketing elites. Earlier there was lots of talk and discussion about the implications and anticipations on the new indexing system that can have widespread impact on the search engine optimization landscape. The much echoed question was (is) ‘what does Caffeine update mean to SEO?’
Before I get started, just take a look at what Google has to say on Caffeine update:
“With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresh information than ever before — no matter when or where it was published.”
Also Google made it very clear that ‘Caffeine provides 50 percent fresher results for web searches than our last index’. Speed and accuracy are the underlying factors behind Caffeine which equips Google to crawl and analyze web pages faster.
Caffeine was developed to accomodate the changing search landscape and is the largest reservoir of content Google has ever offered. The new indexing system has been built to update itself faster, more accurately and more frequently to ensure that your search results are not only relevant, but timely as well. This assures nothing but more accurate real-time results.
We have noticed that the least impacted sites in the rankings have a common similarity. They update content regularly. This means at least once every few weeks. The more the merrier! Our SEO research crew is paying close attention and will have a more definitive list to release in the next month.
In the end, Caffeine is basically described as it is in the name – a hopped up Google!