The modern-day e-commerce industry is growing quickly as many people are looking to buy their products and services online. It allows a ready platform for various business owners to set up their ventures and enter this market. The market is full of these kinds of webpreneurs and standing out in this crowd with a sizable market share needs smart tactics. This is where the use of residential proxies for SEO monitoring comes into the picture.
About proxies
Proxies are tools that allow users to browse the web without revealing their location or IP address. These proxies stand between your device and the web server and act as a go-between. Any possible communication between these two sides has to go through these proxies. This proxy will reveal its location and IP address rather than that of your device. There are two main kinds of proxies.
- Datacenter proxies: These kinds of proxies are issued by different cloud service providers. These are made artificially and do not depend on an internet service provider or internet connection for operation. These data center proxies are quick and are easily available.
- Residential proxies: The internet service providers are responsible for issuing residential proxies. These are real IP addresses of your existing devices and they are relevant to a particular location. Residential proxies generally offer a greater level of reliability but they are not so readily available.
Using proxies for SEO monitoring
SEO monitoring is directly related to web scraping. It is a technique used for extracting data from various websites automatically. This technique used by companies involves using web scraper API which will collect the requisite data from particular websites. Then it will transform this data into a readable format and store it in the DB or spreadsheets on your computer. Web scraping done for SEO monitoring needs the use of proxies. These proxies allow you to complete your project incognito and they can avoid getting detected and banned from different websites.
Keyword research: One of the important things involved in SEO monitoring is finding out the right keywords. These keywords can guarantee that the content you have created will reach the target audience. While conducting the keyword research you will have to find various search terms that are used by web users to type in while looking for various products and services specific to your industry. This also includes ranking and SERP data from search engines. By utilizing the insight derived from this data you may incorporate the popular search terms within your content.
Monitoring your competition: The main goal of any SEO strategy is to outrank your competitors in the eyes of SERPs. SEO monitoring makes sure that visitors and prospective buyers will check out your website first before going to other websites. Apart from retrieving all the SERP data, you need to collect various keywords being used by your SEO competitors for their websites and use them for your web content.
Monitoring website performance: Apart from keyword research and web scraping these proxies also make it possible to monitor the website performance on different search engines. For achieving this, you will have to use a proxy for searching a keyword and monitor how your site will rank for this specific keyword. Proxies can also be used for web testing when you build a website from scratch.
Other findings: It is also possible to use the proxy that is attached to another geographic location to check out how your site will rank on a global scale. Depending on your findings you may take necessary measures for improving your SEO performance such as,
- Including more high-quality backlinks within the content.
- Improve page loading speed.
- Post blog posts regularly and update existing content.
- Adding Alt tags for describing the video and other visual content.
- Improve website design.
- Use header tags for improving the readability of the content.
- Fix broken links.
Conclusion
Having useful content on your website together with amazing products can turn out to be pointless if there is not a sufficient number of people visiting your website. Therefore, SEO monitoring is a critical aspect of all online businesses. Different kinds of residential or data center proxies make it possible to perform keyword research and monitor the SEO strategies used by your competitor by using a web scraper. These proxies can also be used for monitoring the performance of your website.
