Search Engine Optimization March 26th, 2009
Twitter, a social site which allows users to add quick status updates (similar to Facebook) this week made a small change to its title tag, showing us all that even they are interested in improving the Search Engine Optimization value of their website.
The format that was being used previous to this week for the Title Tag was “Twitter / Profile Name”.
The page title has now been changed to read, “Name (username) on Twitter”
I will explain why this matters in a bit.
This change is so new that you can see that Google has still not picked it up in their own results page. Here is how the result used to be displayed when typing ‘TechWyse’ into Google:
With the new change, once Google acknowledges it in the results page the ‘Page Title’ will appear more like this.
As many people know, the ability of your website to rank well depends on the amount of people linking to your website. As noted in an earlier article, in the last year the subscriber base has grown more than 1350% from a user base of 475,000 in Feb 2008 to more than 7 million in Feb 2009. As a result many people are linking to their Twitter profile. This means that Twitter has become a heavyweight to the search engine algorithm.
So much so that when you type in your own profile name into Google, you may very well see Twitter on the first page results! For example, try typing in our own company name “TechWyse” into Google and you will see that as of today, the Twitter result is in the middle of the first page!
This change by Twitter will mainly help Twitter pages get indexed even better and more importantly will help improve click through rates to Twitter pages when they show up in the index.
How can it improve your own SEO? Well the impact for your own site is that it adds a heavyweight back link to your web site. Is this going to make a huge difference to your own business or website? Probably not. But small things like this done over and over again begin to make a big impact for your search engine rankings. That is the whole point!
As stated in an earlier post, How Twitter Fits Into Your Corporate Marketing Plan, the real value in using Twitter at this point is gaining followers. By gaining followers you are able to traffic direct people that want to read your message to places you want them to go. Think of it as an opt-in mini newsletter service.
There are some small things that you can do yourself to help your SEO on Twitter. I will detail those in an upcoming article but it is my own opinion that the biggest impact Twitter can have on your business is by developing a strong following.
Hey – have I mentioned that we have a Twitter page yet? If you liked this article, we are accepting followers! 🙂