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Selecting and Using the Right Keywords in Your Web Content

Search Engine Optimization June 11th, 2012


A keyword is a word or a phrase that the search engine such as Google uses to generate a list of results that contain the word or phrase. This list is ranked according to how many times the word or phrase is used on the web page. The use of keywords is an important part of search engine optimization (SEO) and one of the things you have to consider when creating your own website.

People are more inclined to click on the links found at the top of a search engine’s results list. Google has rules about SEO, and selecting the right keywords is one of them. If you have no idea on how to do this, here are a few things to keep in mind.

Using Keyword Tools

When you are selecting the right keywords to use for your website, you need to think about the number of people searching for that specific keyword and the competition for that keyword. There should be a balance between both elements and one way of knowing this balance is through the use of keyword tools. Keyword tools are online devices that help you understand how people search on the Internet and they show you how much competition you have. Here are some keyword tools you can use:

  • Google Keyword Tool

It lists the search results for specific keywords and its synonyms. The Google keyword tool will also inform you about the number of searches done on a specific keyword locally and globally; with these numbers you might want to rethink the keyword you want to use if you want to generate more traffic for your website.

  • WordTracker

This keyword tool collects all the search results from different search engine websites such as Google, Yahoo and Bing, allowing you to analyze how users make their searches in different search engine websites.

Long-Tail Keywords

Long-tail keywords are keywords that are composed of several words, usually three to five words, that users type in the search box of search engine websites. Experts in SEO recommend the use of long-tail keywords because it strikes a balance between being too broad and being too specific. If a keyword is too broad, it may have plenty of competition so it will have difficulty in getting a high ranking; on the other hand, if a keyword is too specific, not a lot of people are inclined to use it when they are looking for something so it will get a low ranking.

Some Common Mistakes

  • Using single-word keywords

Single-word keywords are not ideal for optimizing because they have too much competition and are too broad. Also, most people do not type in single-word keywords when they do their search in Google.

  • Using keywords that are not related to your website

Just because a term is popular, you are going to use it in your website even if the words are not connected to your content. Example, if your website is about babysitting services but you use Obama as your keyword, the user who is looking for Obama will end up in your website and will leave quickly because the content is not useful for him or her. Google will get wind of this and will punish you for it.

Post By Robert Kirk (1 Posts)

Post researched and written by Robert Kirk who works for RFK Solutions an SEO & Web Design Company in Scotland



Post researched and written by Robert Kirk who works for RFK Solutions an SEO & Web Design Company in Scotland

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Selecting and Using the Right Keywords in Your Web Content

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