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Search Engine Optimization August 26th, 2013
“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice.” Matt Cutts via his blog.
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The moment all marketers eagerly awaited finally arrived. Penguin 2.0 promised to penalize sites that ranked using black hat SEO techniques. Matt Cutts promised that Penguin 2.0 would help small business owners rank better vs. their competitors who used black hat SEO techniques.
Let us ask Matt Cutts what he has to say about the latest penguin 2.0 update…
1. Mr. Cutts, we need a stronger, more effective Penguin. What you think?
Matt says he can make the impact of the present algorithm stronger, but he doesn’t want to do all at once. This will be carried out as a rolling update which will give marketers/webmasters the ability to clean up their backlink profile.
2. Mr. Cutts why don’t you add ‘’Devaluing Link Spammers Upstream” in Penguin 2.0?
“We’re also looking at some ways to go upstream to deny the value to link spammers-some people who spam links in various ways. We’ve got some nice ideas on trying to make sure that that becomes less effective and so we expect that that will roll out over the next few months as well,” said Matt Cutts.
But unfortunately this was not included in the recent Penguin 2.0 update. Even though Matt Cutts declared this officially in his blog.
Google Web Spam team head Matt Cutts mentioned in his blog that soon more changes will be rolled out for finding link spammers.
3. What else do you have in store for us? Will building authority help?
Matt Cutts says new changes will be rolled out by summer. Sites who have 70% of their anchor text as “money keywords” and/or most hacked or paid paid links will likely be hit.
What to do now?
Analyze the links pointing to your site. Categorize the links as per the authority page/links. Some of the factors which may lead to penalization are as follow:
If you were hit, clean your backlink profile, and suspend all spam methods of building links. If you’re working with someone, hold them accountable or seek another vendor. Building high quality inbound links is only way moving forward. This will be a good strategy for long-term brand building.
We can expect many more changes from Google within few months, some of them may be:
The coming changes will be quite good for people doing ethical SEO. The ultimate goal of Google is to rank sites which users love. Hopefully these are sites that follow Google quality guidelines. Tell me what you think about the future of Penguin!