Search Engine Optimization December 22nd, 2014
Surprisingly to some, YouTube is now the 2nd most widely used search engine after Google. What this means is that it’s more important than ever for a business to focus on producing compelling online video content to enhance its digital footprint and brand exposure.
For years, users were accustomed to asking questions through Google or their standard search engine of choice, and retrieving blogs, articles, or forums that satisfied those queries. While YouTube was often reserved for cat clips, music videos, and other visual media of that nature. Now, we’re seeing users searching for general information content in YouTube, as they often would through Google.
Therefore, if a significant portion of the search market is using YouTube as an alternative to Google (and traditional search engines of the likes), as a business owner, you need to be found on YouTube as well. If you’re not already, your competitors are beating you to the punch.
The value of video content and how it directly affects your SEO authority with Google is really twofold:
OK great, so you know why video content is important for your business online – how it affects SEO, as well as your consumer’s buying choice – and now you’re left scratching your head thinking about how you will ever produce video content anyone will ever want to see in the first place. Well it’s easier than you think.
If you’re already writing blogs and following an Evergreen content strategy that focusses on answering some of the frequently asked questions your customers or clients regularly request from you, you can easily answer those questions through video content as opposed to a blog format. Furthermore, if you’ve written blogs in the past that received some great traffic traction, why not re-create that blog in a video format?
Otherwise, some other great topics for video content are:
The list goes on.
2015 is going to be the year of the video and while it’s going to have a direct effect on your SEO placement, it will also increase your consumer’s propensity to buy. So get out your camcorders, digital cameras, and smartphones, because it’s time to start shooting videos for your business and enhancing your digital footprint!