Search Engine Optimization July 11th, 2012
While social media is often championed as an excellent starting point for businesses looking to make a splash online, there is no doubt that the best way to approach this is after establishing revenues through your business’ website.
Having your website optimised and already ranking highly will add to the credibility of your business once you step into the breach of social media. One huge way it can help is by giving you organic numbers of followers or likes, as opposed to those businesses you see that have well rounded figures that have clearly been paid or simply even fabricated to make a business appear popular. Using social media second also gives you room to make mistakes, as well as fully measure how beneficial a social media campaign has been through simple before and after revenue comparisons.
Assuming you have taken care of business in terms of your website, what is the social media best practice that will get you noticed online?
Believe it or not, many well-known brands give little precedence to social media, if any at all, through their websites. Check out the UK sites of Next and Topman alone, and notice how much you have to search through masses of pictures and text just to find their social media information. If global names such as this are not getting it right, surely this represents a huge opportunity for your small business to cash in.
Not always an easy one, but you need to work out a way of getting consistently re-tweeted, or your posts liked or re-pinned depending on the social network you are focussing on. Try and avoid what we discussed before, with regards to paying for artificial likes of a page and comments. Paid for forum comments are also obvious even to the untrained eye, and will turn people away in droves.
The best way to grow organically through social media is to get involved with others in your industry. Getting into bed with the competition might seem like a bad idea, but it will expose you to their followers who in turn may well see value in your product.
Another way for linking your site and social media activity, and yet again one that is criminally underutilised. As a minimum, people should be able to like, re-tweet or +1 pages and posts on your website. Do not go overboard however, and fall into the trap of generic “share” buttons, which then list around 200 sites for the user to search through.
Bough SEO is a Search Engine Marketing company, providing clients with professional UK SEO services and marketing expertise that aims to improve their website and provide growth for their business.