X
Do you want actionable Internet Marketing advice delivered right to your inbox?
Sign up for our Newsletter

The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

How to Strengthen Your Geo-Targeted SEO Campaign

Search Engine Optimization August 14th, 2010

By

geo-targeted-seo

How to Strengthen Your Geo-Targeted SEO CampaignIf you own a small or medium-sized business, Local Geo-Targeted Search Engine Optimization is a great way to drive quality traffic to your site. After all, quality traffic is a big factor in the success rate for your online business, so it is crucial to have a proper Geo-Targeted SEO plan in place.

What is Geo-Targeted SEO?

Geo-Targeted SEO is optimizing niche keywords based on location. Some of the advantages for Geo-Targeted SEO are:

  • Expanding your clientele and services
  • Eliminating unwanted traffic
  • Increasing your local Leads = More conversions
  • Reaching your targeted audience

Planning a Geo-Targeted SEO Campaign

To get started with a Geo-Targeted SEO campaign, you have to find Geo-Targeted Keywords. This plan can be crafted by following this structure:

1. Finding Geo-Targeted Keywords

You can either use search suggestion option of search engines or any popular local search trending tools like Google keyword Suggestion Tool.

image

2. Adding Geo-location Specific Landing Pages

Geo-Targeted Landing Pages assist you with converting traffic into leads based on location. For eg: If you’re a lawyer practicing ‘personal injury law’ in Toronto area, then you can consider having pages with URI’s – Site.com/Injury-Lawyers-Toronto or Site.com/Toronto- Injury-Lawfirm

3. Enable Geo-Tagging in Meta Content

Geo-Tagging is a great way to add exact location to the information you are working with. Below is an example of how to code your Meta Tags to be ‘Geo-Tag friendly’

<meta name="geo.position" CONTENT="49.2;-123.4"> (latitude, longitude)
<meta name="geo.placename" CONTENT="London, Ontario"> (city, State/Province)
<meta name="geo.region" CONTENT="CA-ON"> (Country, State/Province)
<meta name="ICBM" content="49.2;-123.4"> (latitude, longitude)

Geo-Targeting is definitely a great tool-set to add to your overall SEO process, so keep your eyes on our blog for future tips on how to best strengthen your Geo-Targeted SEO Campaign.

Post By Asha (54 Posts)

Website: →

Connect

avatar
By

Post a Comment

Send me SEO tips!

5 Comments

Archives

2017
x

Like us on Facebook

TechWyse Internet Marketing