How To Get More Visitors From Google Without Building More Links

How To Get More Visitors From Google Without Building More Links

Link building is, let’s face it, a boring work, especially for a blogger who would rather be using that time to write new posts, or to socialize and promote her content through other channels. But link building is what gets your blog some Google love, and we all know why Google love is important. So no, you can’t go around it – your blog has to get links. And here’s the good news:  you won’t be needing as many as you think if you do some of the things described below – promise,  you’ll enjoy them more than link building.

As you are probably aware, when it comes to SEO there are two sides of it: the on page (things you do on the website itself) and the off site (links, basically). Links are needed to build the website’s authority in the search engines, but too many people, bloggers included, are forgetting that the on page factors can be almost just as important. Twenty high quality links will impact your rankings differently if the website is well structured, if the content on it is properly presented, if the coding is good etc – and if it’s not. So, are you wasting your quality links? Probably yes, but that’s another story. We won’t be talking about all the on site factors that you should pay attention to; today we will give you a few highly effective ideas that are easy to implement, even if you have no coding skills.

Related Posts:
Creating Website Content Without a Blog
Ten Link Building Ideas You Can’t Ignore in 2013 

Are you leveraging your visitors’ comments?

User generated content (UGC) is, once you get it going, one of the easiest ways to add more meaningful text to your pages, and to keep them fresh and relevant in the eyes of Google. The difficult part is to get your visitors to comment on your blog posts, but once they start and when the others see that you’re encouraging comments and answering them, you may need to dedicate some time each day to respond to them. And how do you do that, for the maximum results?

Well, let’s say that your blog is about fleas; the post that the visitors are commenting is, say, about flea bites on children. A visitor will naturally include some of the related key phrases in their comment, but your response should be well optimized – it should also contain some variation of the key phrase (not the exact one, of course), it should be detailed (at least a full sentence) and, well, it should be on time (no matter if that visitor possibly won’t be coming back to see it – you’re showing to the others that you’re responding in time). And after a while, your page will grow in content relevant to the key phrase.

Another UGC: Do you have a FAQ section?

Similar to the previous one, but not related to one single key phrase. Make a list of the most important misconceptions, questions, tips etc. related to your blog’s topic, and turn them into a FAQ page. Make sure that each question is in h2 tags, that it’s well optimized for the key term it’s targeting, and that the answer is detailed and useful (and also optimized for that key phrase).

Title tags and descriptions

Lastly, a bit techy one (but you probably know your way around your SEO plugins, these are extremely easy to fill in there). Small changes in the way your title tags are structured can make a page a lot more relevant for the key term that you want to rank it for; that means, tweak the words, experiment and change the terms that you’re using on your most important pages, check some keyword tool to get more ideas and give it a few days to see how well a term you’ve chosen is performing. As for the descriptions, they don’t matter for Google, but a good description makes the difference between  your page being clicked on in the search results, and it being skipped, so you want to experiment with the descriptions as well. Never leave it to Google to decide what it will show to your potential visitors – you are the one who should know best what bothers them and how to get close to them, so do it yourself.

None of these is difficult to implement, it just requires you to think about it while you’re doing what you’re already doing – creating content for your website. Try it for a month, and come back to share with us just how much your Google visits have improved in that time.

Post By Jeff Gross (1 Posts)

Jeff Gross is the owner of an NYC based SEO company, but also a passionate blogger, following many blogs that offer advice to bloggers. One of their primary concerns is how to gain better rankings in Google, and Jeff believes that the advice he offered in this article will be helpful to those who aren't passionate about link building - there's more than just links in SEO.

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9 Comments

  • avatar

    Yes, you are right that commenting helps engage users on your blog. It helps readers stay on your blog for a long time and also makes a community around your blog. But i still don’t like to allow comments on my blog. I think that most visitors don’t actually make comments and we should be more careful about search engine traffic, not traffic from commentators. Also if you get a lot of comments on your blog everyday, it is very difficult to maintain them and modify them. Sometimes, it becomes just a waste of time. But i understand that opinions may differ from person to person. Because there are already thousands of blogs that allow comments.

  • avatar

    Well written article. The tips which are given in this article are informative and very useful to the newbie. I agree with you that the on page factors and meaningful text are more important to get more traffic.

  • avatar

    Seo is a very wide topic with many different angles to talk about. This article is very informative and refreshing but there is so much more to discuss about SEO. One of the things I do is I try to zero in on getting backlinks for my site with highly relevant articles and keyword rich headlines and in doing so I can get more traffic to my website. SEO is important and neglecting any one part of it can hurt your site and in some cases its will take too long to recover.

  • avatar

    Nice article, very well-written. Thank you for those tips and points, they were really helpful.
    This will really come in handy as a part of SEO. Thanks!

  • avatar
    kikikannibal 

    on 

    When I first started I didn’t know a thing about SEO – backlinks, titles, keywords, etc. – but I just created my posts the way I wanted, some of those old posts that I didn’t do much with are still my top traffic generators from search engines, and they have been for over two years. I recently tried to do some linkbuilding for some posts, and those posts didn’t generate any traffic. Since then I have stopped trying to get backlinks and focused more on just publishing content.
    I guess the old method of ‘getting what you don’t go and look for’ still holds true in the online world.

  • avatar

    Very well written article. I have done an extensive amount of internet marketing over the years but have been out of it for a bit as I had to tend to family matters. I really like the angle of the user-generated content. If you can get this built up, you really do end up with a huge advantage when going for the SEO gold. I never really considered how important it was, but to be fair I was more of a PPC guy in the past.
    Thanks for the well written article and it has definitely given me some ideas going forward.

  • avatar

    And how many visitors is this method supposed to attract? What’s also important will this number of visitors stay for long on my analytics?

  • avatar

    As someone who seriously hates link-building, I find this article refreshing. I am a writer and writers like to write. Writing for SEO can create a real problem for me as it interrupts my flow of ideas, and leaves me feeling stunted. There are times a writer just wants to be noticed for his\her words that appeal to humans not to a search engine. I like your point that on page SEO and UGC, especially in the comment section is a way to do just that. When someone responds i know they took the time to read the whole article. That is gratifying for me and if they took the time to read it, then I will take the time to respond. It is just good customer service, and I think it adds a human touch that both writers and readers enjoy. I have always noticed an uptick in the rankings when the comment section is being utilized this way.

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