Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!
Search Engine Optimization February 1st, 2013
Did the recent Google Penguin update affect you website or online business negatively? Whether you experienced a dip in traffic and or loss of productivity, you can do several things to remedy the situation. Consider the following two guidelines on how to beat Google Penguin update:
With the recent Penguin update, Google introduce a new reward system that depicts how websites rank in its search results. Websites that are of high quality, and improve the experience of web enthusiasts, rank higher in its results and as such, benefit from its high organic traffic. In view of this fact, the first thing that you should do, to beat the Google Penguin update is to improve the reputation of your site or e-commerce establishment. This is not as hard as it sounds. Consider the following two tips to increase your chances of success:
To improve the reputation of your website, the first thing that you should do is to publish unique and high quality content. Scan all your web pages to identify duplicate content, and then remove or rewrite those that are positive. After you have put your on-page content in order, search offline sites to check whether they have duplicated your content. Again, if you find positive results, negotiate with the concerned webmasters to remove copied content. If negotiations fail, you should rewrite affected pages, use canonical tags to identify them, or remove them altogether.
To beat Google Penguin update, make sure that your content adds value to your customers. Your web pages and or blog posts should flow well and lack typos, spelling, and grammar errors that can put off your visitors. Before you publish content on the Internet, proof read it with a fine toothed comb, to ensure that it lacks the foregoing hitches. You can use several offline and online tools or even hire a reputable editor, to help you create flawless web pages. If your visitors enjoy your content and share your URL, Penguin can pick this, and reward you with high rankings.
On/off-page SEO is an essential practice that you should keep in mind, if you want to beat the Google Penguin, and succeed on the Internet. In addition to writing quality content, make sure that your website is navigable and has a friendly interface that appeals to your visitors. Avoid using nested navigational systems and many flash graphics. They will only confuse your visitors, lower their experience, and thus, increase the bounce rate of your website. Finally, implement the following SEO tips, to appease the Penguin, and increase productivity of your site:
Unlike in the past when stuffing keywords was the norm, use them sparingly in the post Penguin era. Instead of placing your main keyword(s) on your page title, footer, H1 tags, and several times in the body of your blog post or article, use it sparingly. Ideally, you should maintain keyword density at around 2%, to have better results.
Do not hide or white out text in your bid to rank higher in Google search results. Although this black hat strategy was effective in the past, Google has revamped that ability of Penguin to detect hidden portions of text, even in CSS files. Play by Penguin’s rules, if you want your website or business to remain relevant on the Web, for a long time.
If you do not know how to beat Google Panda, use natural anchor texts on your web pages, when linking to external sources. Do not stuff keywords in them or repeat them unnecessarily. You will raise a red flag and attract serious penalties from the mighty Google Panda. Finally, while creating anchor text, make sure that you link to reputable websites that with increase the value of your own, and are valuable to your customers. Google no longer considers all backlinks as equal, as it did in the pre Panda and Penguin era.
What tips do you follow for effective post-penguin optimization?