Search Engine Optimization January 5th, 2012
As a consumer and a marketer it’s impossible to not notice websites that have been designed for the sole purpose of being ranked high by Google. That’s what businesses want, right?
Unfortunately, some companies become so obsessed with being number one in the search engines, that by the time they outrank their competitors, their site’s content looks terrible!
With Google’s updated algorithm, content is becoming more critical than ever before and not just any content; it has to be relevant, well-written and most of important of all, it has to keep the customer engaged.
Don’t Turn Customers Away with your Keywords
Even with the knowledge that businesses try to use commonly misspelled words and repeat keywords to rank higher, it is very off-putting to see a website with misspelled headings, words without spaces and underlined keywords:
Be a Resource but Strike the Balance
Some businesses find out that Google likes content, and websites such as Wikipedia have become so prominent in the engines because they are informative sources, and generate backlinks. It makes perfect sense that businesses want to provide information to their customers through well-written content. This is great and it’s encouraged but don’t lose focus:
Consider a Content Rewrite
A copywriter can look at the bigger picture and rewrite website content that will appeal to the customer and Google without upsetting the balance between the search engine and the site’s usability. For businesses that want to improve their own content the most valuable tip is to imagine that you are one of your customers:
Ranking high in Google is of utmost importance but don’t forget about your customers. Google isn’t buying what you have to offer, they’re just bringing you the leads. It’s up to your SEO content to make sure that it holds the attention of the customer, gains their trust, and makes the conversion.