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Search Engine Optimization February 2nd, 2012
Across all of its services Google will collect device information, so whether you access a Google product via a Sony Vaio, iPad, or Android phone Google will know. In fact this has just recently taken effect in AdWords.
If you notice your organic traffic has a high percentage of mobile iOS traffic you may want to target your PPC ads to only those people. Take this example: the iPhone 5 is rumoured to be out next summer and you’re sitting on a bunch of iPhone 4 cases, what better way to inform people than to specifically target people using a iPhone 4. This is now possible!
Google will also collect location data from both your wireless carrier and Wi-Fi access points and cellphone towers. This will take local advertising to a whole new level. Take a look at this ad that recently appeared on my iPhone.
This sponsored link popped up when I searched for directions. The ad occurred between my departure and destination point. It is likely that the ads relevance is a reflection on terms I’ve recently searched for or written about in Gmail. Google can demonstrate this relevance cross-app or even cross-device now!
Your organic search experience just got a whole lot more relevant.
Most of us know about the how Google+ will affect search results (both paid and organic), but now your usage across all Google products will factor into search results. Let’s take the example of someone who is a rabid boxing fan, they search for and read articles on the sport, they subscribe to boxing blogs on Google Reader, etc. Come next Christmas when this person searches for ”boxing” on their iPhone, they’re not likely to be returned results for boxing day,
I can see how those who are hesitant about handing over all their information to Google. You do have options, check out their FAQ page to get answers to (hopefully) all your questions. If you’re of the mind “do what you may Google, I trust you” then the new direction Google hopes to pave for itself will lead to a better more relevant search experience, that ultimately gives you the information you want, faster.