Do you want actionable Internet Marketing advice delivered right to your inbox?
Sign up for our Newsletter
Daily    Weekly
Please select captcha
The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

Guest Blogging Post Penguin – Is It Still Worth It?

Search Engine Optimization December 14th, 2012


Google’s Penguin update has meant that the writing guidelines for guest posts have become much more stringent and strict.  They are attempting to weed out the spam filled hyper-linked articles in place of more high quality content.  As a result, many good and clean blog postings have been marked as spam by the search engines even though the author’s intent was to create a legitimate piece that attracted viewers back to their websites.  So the question has been raised again and again among guest bloggers is if the activity itself is even worth the effort in the post penguin world.  The answer though can still be very much yes and the following explains more.

Link Building

One of the top reasons why guest blogging can still be utilised and should still be considered is because it has the ability to help you create links to your website from high authority pages.  By creating quality articles that abide by the guidelines that are set forth in the post penguin world, there is no reason why the posts will be detrimental to your website.  However in order to build links you need to take the time to research the blogs you are considering more fully before going ahead as building links on spam websites may do your website more harm than good.


Related Posts:
Link Building Anatomy 2012 Infographic
Is Article Marketing Still Relevant Post Panda and Penguin?

Finding Your Niche

Guest blogging has been considered controversial among some sites, especially with the new standards.  There has been questioning as to whether or not there is a valid market for this type of posting anymore; however, if done in the right way and on the right site, a writer really can become a premier and prestigious voice in that particular niche.  It is possible then that a writer who finds the right sites to post on can begin to build their own reputation in order to really stand out and get the personal and professional satisfaction that they need.  Therefore this is another reason to navigate the article writing world and begin to write articles and guest blog postings that can be used on sites.

Sharing Your Passion

Writers who guest blog often have an insatiable passion for writing that needs to be satisfied.  They want to share their literary crafts with the world as a way to both impact their readers as well as to have an outlet for their own writing needs.  Guest blogs are a great way to do this.  Not only can a writer share the love of writing that they have but they can also create a reputation in the area or genre of writing that they love.  This niche market can also be a passion for a writer as well.  If you love a subject and want to share that passion through writing, creating a guest blog on a niche site can be a great way to share this with others.  For this reason, expression of passion is another great reason to continue guest blogging post Penguin.

Build Your Brand

Even in a post-penguin world, an individual can build their brand.  They just must go about it differently.  Now it is not about over populating the site or article with numerous links but about creating content that will drive readers to an interest in you and, ultimately, your site.  Even without all of the tremendous links back to your webpage, you can really create and build a brand that is beneficial to your overall article writing business but just must do so more subtly.  Consider it a challenge and an additional benefit and have fun creating those guest articles and blog posts.

Post By Ian Arnison-Phillips (1 Posts)

Guest blogging is still a great way to get the name of your brand recognised however you should make sure you take Penguin into account before going ahead with your guest blogging strategy.


Guest blogging is still a great way to get the name of your brand recognised however you should make sure you take Penguin into account before going ahead with your guest blogging strategy.
Post a Comment
Cancel Reply
Send me SEO tips!



Daily    Weekly

Like us on Facebook

TechWyse Internet Marketing

Guest Blogging Post Penguin – Is It Still Worth It?

Read time: 2 min