Search Engine Optimization April 13th, 2010
The enigmatic Google algorithms are now officially looking at a new ingredient – ‘site speed’. Google officially announced on Friday that they’ve embedded ‘site speed’ as a new component in their search ranking algorithms. In December, with another blog post Google hinted that such a change is getting set to launch. Now it is official!
“Site speed reflects how quickly a website responds to web requests"
In a Webmaster Central Blog post jointly posted by the top brasses of the Google 'Search Quality Team', Amit Singhal and Matt Cutts stated that “You may have heard that here at Google we're obsessed with speed, in our products and on the web. As part of that effort, today we're including a new signal in our search ranking algorithms: site speed.”
Along with this, Google also warned website owners not to take too much action to improve speed at the expense of other ranking factors. The speed change was implemented a week ago by Google and they’re using a plethora of elements to ensure how much faster one Web page responds over another.
In general, Google is offering the philosophy of ‘faster is better’ is not just applicable to website owners, but to the search quest of billions of internet users who wants pages to load quickly. Now with the increased demand and relevance of real-time information this ‘speed factor’ gains added advantage. The Internet is a place where everything happens in seconds. Those seconds determine many quality metrics of your site such as bounce rate, conversions, clicks, page visits and much more. So beware site owners who have created sites employing too slow loading flashy elements to broaden aesthetic appeal of your site.
Google also listed a wide variety of tools for measuring the speed of site which includes tools from Google, Yahoo, and other third-party developers. You can view those speed test tools here.
The 'Search Engine Land' blog post validly pointed that Google’s infamous algorithm employs 200 different ranking factors in determining the rank of a search result. To learn even more about it check out this good read.