Search Engine Optimization July 27th, 2012
A slew of regular updates and new releases to already released Panda Algorithm had wreaked havoc late last year for many webmasters, bloggers, and online businessmen. This trend has not stopped and it continues to make a considerable impact on website ranking till late for many websites and blogs. Aimed at improving the user experience and relevance of search results, the recent Penguin update from Google has joined hands with the Panda, swamping out all content that does not live up to its standards and relevance. The age-old SEO techniques no longer serve to shield the site from Google’s wrath, simply making it easier to get banned rather than finding a spot on the SERP. Sheer carelessness, over-enthusiasm or deliberate planning to rank high can now get a website banished from SERP; however, the ranking is recoverable in a few cases, if pleaded guilty. Here are five sure-fire ways to get banned by Google this year:
How to Deal with the Duplicate Content Penalty
Cloaking and Hiding Text
Cloaking and hiding text rank high among the several black-hat SEO techniques used to secure a high rank on the SERP, and these are the identical targets for Google’s search spiders. Cloaking refers to the process by which websites use two different versions of the page content; one for SERP ranking purpose, and another for the end user. Hiding text is a simpler form of cloaking in that both text and web page background colours are identical. For example, with white text on a white background, one can hide text from the visitor, while it can still be accessed and processed for ranking purposes. Hidden links also add to the entire activity of deception.
Content duplication is next in line, with identical content within the same site, copied from another site or duplicate content posted at several sites with inbound links to the same website being easily detected by the SERP algorithms. Be it article submissions or posting same content on multiple domains or sub domains, duplicate content is in trouble even if not deliberately intended by the webmaster or the blogger.
Spamming links and subscribing to link farming sites is probably ‘the’ way to get banned. A noticeably large number of out-bound links in terms of excessive affiliate or paid links, mutual link building services are bound to attract punitive action from Google.
Doorway pages created for the sole purpose of marketing with no relevant content other than just out-bound links to either shady or even valid websites will cause dire results and so will links that connect with sites with a ‘bad reputation’.
It is not only the black-hat SEO techniques adopted that put a website on the wrong side of Google’s quality initiative, over usage of Google AdSense ads is yet another way to get into Google’s bad books. Excessive advertising that violates standard rules and interferes with the overall user experience will result in the website being banned from Google AdSense as well. Click-rings and usage of automatic software to mimic user navigation are also detectable.
Yes, just a little extra effort to put in a few additional keywords out of sheer enthusiasm to get noticed by the search engines may well pay off, if the page is over-stuffed with keywords. While one may get lucky to be noticed by ranking algorithms for a short while before being penalised, irrelevant, keyword-stuffed content is sure to discourage visitors from coming back to the site, automatically causing the site to lose the attention of both the search spiders as well as end-users, a double whammy! It may not get you de-indexed, but it will affect your rankings.
Even the best SEO efforts that had gone into building SERP rankings over the years have simply been obliterated and have had to scramble back with recovery techniques. Getting banned by Google this year is a lot easier and in fact quite effortless; just break the rules and you are in for it!