Search Engine Optimization March 4th, 2010
Considering Google’s popularity and huge search market share most webmasters focus their web sites optimization for Google search only. There is no prescribed standard for search engine optimization where one can find the precise do’s and don’ts in optimizing websites. Now Google has given us access to its own SEO Report Card which analyzes the SEO value of Google products. This PDF formatted SEO Report Card is a wonderful resource to webmasters and internet marketing companies engaged in SEO services as well.
The Report Card is written by Brandon Falls the same Google employee who had crafted out the Google Search Engine Optimization Starter Guide.
The Report Card is a successful attempt in gaining knowledge in the following areas:
The report gives suggestions and examples for fixing the issues covering many topics including broken links, URL structure, titles/metas and onpage content. The report card falls into three parts:
The project looked at the main pages of 100 different Google products, measuring them across a dozen common optimization categories. Future iterations of the project might look at deeper Google product web pages as well as international ones. It is time to validate and appraise SEO efforts using this valuable check up card!