Search Engine Optimization September 7th, 2012
Blogging has become quite essential for any website, content has in fact become king of search engine optimization. With the latest Penguin and Panda updates from Google brands are being forced to add quality content on their websites. However, there is no point in writing article after article without the content being optimized, in other words Google needs to be able to pick up your content easily. Blogging will also be useful for explaining more in depth knowledge about products and services to your audience. It gives you the opportunity to engage with them and grow your audience.
Here are 5 ways to optimize your blogging experience and make it SEO friendly:
Your blog is the only space on the website where you can really bring out the brands personality. It does not have to be formal or only about your products or services. It just needs to be relevant to what you do. You can promote outside events and other websites that you think your consumers will enjoy. The content should be good enough for consumers to want to tweet , Google +, Pin and like on Facebook.
It is important for all your pages to have keyword rich file names; you can usually do this via a custom permalink on WordPress for example. This gives Google and consumers and exact idea of what your post is about from the very first click of the URL. The more accurate the title the better; this is an extremely important element to good on site SEO.
Your page also needs to have accurate keyword meta-tag descriptions. This means within your post you add meta tags that are in line with your keywords and the blog post. Make sure to add no more than two keyword specific URLs to each post, this will avoid keyword stuffing. Try link to other websites as well to make your posts more credible and engaging.
Every website should have a sitemap; this will help Google to pick up your site and its keywords more easily. Be sure to add your blog to this sitemap. Websites run by WordPress have great plugins that can help with this. The best one is the Google-compliant XML sitemap, this plugin actually lets Google know exactly when there is a new post. This is an absolute must have for any site.
This is a simple way to do SEO on your blog. You can use keyword rich names for each category that can also be used in URLs and meta tags. Although, make sure that each category is accurate, you do not want to waste consumers time.