Search Engine Optimization April 18th, 2013
The disgruntled former employee or colleague makes an unpleasant comment about your company. That one particular customer who just could not be pleased – no matter what lengths you were willing to go to make it right. A blog reference about your company – written by the competition.
Is this what you want to pop up when a potential client does a quick Google search? There are, indeed, ways that your online reputation can be adversely effected, and until recently, once it was out there in cyberspace, there wasn’t a whole lot you could do about it. But now there is.
Reflect upon the many reasons to consider using a free or paid service to protect your greatest asset: your reputation.
If you take some precautionary measures, your hard work, positive outcomes, and years of service can and will rise to the top of the screen. That’s right where you want to be found.
Online reputation protection is as important to your company as your home insurance or health care policy is to you. It’s a form of insurance, and it’s worth it. Most people who conduct on online search look at the results from the first page. You want that first page to carry all that is good and right about you or your organization, and that’s where this service can be incredibly helpful.
No one and no company is perfect. But with some online reputation protection, the negative content can be pushed further down in the search results. It’s all right if there has been some “negative,” because these are truly opportunities for you to showcase your customer service and problem resolution skills.
But these are not the results that you want your customers or buyers to see first. The negative words won’t disappear, but through applying certain methods of online reputation management, they can be harder to find so that the good stuff rises to the top. And it should.
Your online reputation management will create fresh, unique content for your website, and they will post it often. Newly updated materials rise to the top, as well. Keeping useful, innovative ideas flowing into your blog or website will assist in maintaining strong and positive SEO results.
Online reputation protection isn’t just for companies. It is important for individuals, as well.
HR starts with a quick online search almost every time they are in the beginning phases of hiring someone. Think about what could come up about you. These results can catapult you into a new job or career – or be solely responsible for you not even being offered an interview.
One HR manager recently shared a story about a potential hire who had a stellar resume. A quick search revealed some recent photos of some workplace shenanigans that were posted on Facebook. He didn’t even get an interview. If he was willing to behave in such an appalling way at his old job, what would stop him from behaving that way in the new place? The tough reality is that he probably never even knew why he didn’t get the chance to engage with an interviewer about his excellent results in sales. What a shame.
Mr. Warren Buffet said it best. (Though, in this day and age, those five minutes might need to be reduced to “twenty characters” or “one sound bite.”)
The truth is, in seconds, a piece of false or damaging information can hit the virtual world and cause quite a commotion. If you are not even aware that unflattering and potentially detrimental words are being written about you, how can you protect yourself from that fallout?
Without some form of online reputation protection, it is virtually impossible to keep track of all that can be said. You’ve worked hard to get where you are. Protect that investment, and consider doing some SEO and ORM research on which method will best keep your right where you need to be: at the top.
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