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Friday Afternoon PPC Quickies

Pay Per Click June 27th, 2008

By

qality

Google ConversionWhen I work during the day I usually make notes.  So I thought today I would share some of my pay per click notes with you!

 
A Few Tips in PPC (Google)
  • Naming campaigns- GEO-specific-Purpose driven
  • Naming Ad groups- Primary key phrase?
PPC Order to Conduct Research
  • Keyword Research
  • Ad Copy
  • Landing page content
How to Choose Negative Keywords
Use the Keyword tool in each Ad group. Choose Negative from the pull down.  
Introduce Relationship into Conversion 
  • Thank-you pages- ad custom message to the user with php echo from form variables e.g.:
  • Use PHP call to echo variables- Hello John
  • Newsletter Subscribe
  • Client Questionnaire
These are ways to improve relationship marketing and build the golden permission based email list. 
 Other Very Helpful Websites to Learn About the Finer Points of Conversion 
  • Conversion Optimizer- Google beta http://www.google.com/adwords/conversionoptimizer/
  • The King of Usability- Jacob Nielsen’s Website  http://www.useit.com/
Tips for Increasing Conversion
Build content around top phrases (CTR and Conversion). Find em and build around theme phrases. High CTR indicates interest, why not expand on it?
 
Keyword Matches such as Broad, Exact, Negative and Phrase
 
http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100 
 
Sorry for the short post today, I am trying to get away this weekend. Have a good one :-)!
 

Post By Robert (29 Posts)

Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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