When I work during the day I usually make notes. So I thought today I would share some of my pay per click notes with you!
A Few Tips in PPC (Google)
- Naming campaigns- GEO-specific-Purpose driven
- Naming Ad groups- Primary key phrase?
PPC Order to Conduct Research
- Keyword Research
- Ad Copy
- Landing page content
How to Choose Negative Keywords
Use the Keyword tool in each Ad group. Choose Negative from the pull down.
Introduce Relationship into Conversion
- Thank-you pages- ad custom message to the user with php echo from form variables e.g.:
- Use PHP call to echo variables- Hello John
- Newsletter Subscribe
- Client Questionnaire
These are ways to improve relationship marketing and build the golden permission based email list.
Other Very Helpful Websites to Learn About the Finer Points of Conversion
- Conversion Optimizer- Google beta http://www.google.com/adwords/conversionoptimizer/
- The King of Usability- Jacob Nielsen’s Website http://www.useit.com/
Tips for Increasing Conversion
Build content around top phrases (CTR and Conversion). Find em and build around theme phrases. High CTR indicates interest, why not expand on it?
Keyword Matches such as Broad, Exact, Negative and Phrase
Sorry for the short post today, I am trying to get away this weekend. Have a good one :-)!