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Post By Matt (40 Posts)
A PPC extraordinaire, Mr Hogan can be found researching, administering and writing.
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on
I think this new policy makes sense. Now Google can more solidly apply their adgroup quality score ranking in their overall QS calculations, and ensure it is only for a specific top level domain per ad group. But yes, advertisers also have reason to feel aggrieved I guess!
on
This is just another blow to small business and affiliates.
Google is unfairly favoring large corporations and high paying advertisers and this is a very corrupt policy. You need to have a level playing field here!
on
Yes, this is a good move from the side of Google to enhance user experience. Though advertisers may raise their brows but this is indeed the right action. The previous URL display makes the user a bit confused, I expect with this new way the advertiser can clear the fog a bit.