Pay Per Click January 13th, 2014
A strong landing page is the backbone of a successful PPC campaign. Any agency providing Pay Per Click Advertising services knows that a robust, and effective designed landing page can kick start a campaign on a high note and also bring in positive and highly desired results. The thing to know however is that a great landing page is a product of clever design, research as well as expert knowledge. Only then can a page prove effective in increasing conversions and lowering the cost per click.
Keeping that in mind, here’s a dissected anatomy of a good landing page and what it should consist:
For this, we are going to lay massive emphasis on your logo and contact details that should be placed on the top of the page. A well-designed, high-quality logo and one phone number that is clickable are a must. Mobile searchers are the target with the clickable phone number as they are responsible for a number of additional actions and conversions.
Unlike the example above, the navigation bar should be simple with just the basic required information that does not overwhelm. Just limited options that are enough to allow visitors to be driven towards a conversion are acceptable. Too many options will confuse the users and take them off your page, something that you don’t want.
Leverage Social Media:
All your social media links should be clear and placed in good view. Encouraging users to connect to your social media profiles is a key element to promote current and even future conversions. Statistics prove that most consumers use social media to get to know a brand better and not having these links on your page is massive lost opportunity.
Headline that hits:
Get to the point straight away with a solid headline that clearly showcases what you are offering and why it should be bought. The headline should be connected to the ad in order to establish relevancy and for the user to know that they have come to the right place. Clear, precise and specific is the way to go.
Here too, keep it simple. A short form asking for basic details is more likely to be filled out as opposed to a long drawn copy. Encourage users to fill out forms by making it easy and channel conversions more effectively.
The advertising text should focus on what is in it for the consumer, because quite frankly that is the only thing that they are interested in. Not what but why should be the key focus. Try not to make the text too lengthy and stick to relevant information.
Go for a good quality, high-resolution image that will connect the consumer to the conversion form. Choose something appealing that is likely to motivate and funnel the user towards a conversion. Better still add a short video if possible.
For a consumer to trust you, they need to know why. Use things like credentials, positive reviews and testimonials to aim to build trust by showcasing your positive and solid reputation.
With a good landing page, a major part of the battle is won. From there on, it is just a matter of maintaining and updating it regularly to keep reaping the rewards and returns.
Anatomy of a Great PPC Landing PageRead time: 2 minutes