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Why Your Business Needs to Start Using Explainer Videos

The importance of using explainer videos for your business

Our attention spans are shorter than ever. In fact, the average attention span is only 8 seconds long! This means that you only have 8 seconds to grab your consumer’s attention — which isn’t a long time. 

If the human attention span is so short, how are you supposed to grab their attention with your product? What will make them want to stay on your website?

The answer: Explainer videos.

What is an Explainer Video?

An explainer video is a short, highly edited video explaining your product or your business to your consumer. Explainer videos educate your consumers in an engaging way that they’ll remember. They’re a relatively new concept in content marketing but will help increase your outreach and consumer base. Overall, having explainer videos on your website will increase your revenue and create long term relationships with your customers. 

Explainer videos are imperative not just because of our short attention spans, but also because they drive more engagement. 

The Benefits of Having Explainer Videos

Boosts Your Rankings on Google

Having a video on your website can retain visitors’ attention for longer. And because of that, Google favours sites that have a low bounce rate. This means that having video content on your website will help boost your rankings on Google and get your business discovered by prospective customers with ease.

Video is Amazing for Explaining Your Products or Services

You can list out all the amazing features of your products or services, but people only have so long before they want to move on. Videos that are short yet highly engaging will ensure that viewers keep watching and want to learn more. If you have a new product or service, or simply have industry news you’d like to share, video is the way to do it! 

Videos Have the Highest ROI

According to over 50% of businesses, video content has provided them with the highest ROI. This means that even if you think getting video content may be a bit more expensive than say, getting one blog a month produced, it’ll be worth it in the long run. If you want to find more ways to boost your ROI and grow your business, implementing video in your content strategy should be one of the first steps. 

Where can you put explainer videos?

Explainer videos don’t have to only be placed where your new products are. In fact, they can be repurposed and used in a lot of different areas on your website. Some spots you can put your explainer videos include:

Other Types of Videos You Could Use

As seen above, explainer videos offer a plethora of benefits to your small business. However, there are some other forms of video content you could be using on your website as well. 

Start Adding Video Content to Your Marketing Strategy!

As seen above, adding video content, especially explainer videos, is crucial to helping your business. From getting higher rankings on Google to becoming an authority in your industry, there are countless benefits from implementing videos in your content strategy.

If you would like to start implementing video content on your website but don’t think you can do it on your own — don’t worry! Our team at TechWyse is here to help! We have video editors with the experience to help you step up your video content game.

Post By Sarah Srdarev (12 Posts)

Sarah loves combining research and writing to create quality content. In her spare time, you can find her walking her hamster or finding the best dairy-free desserts!


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