Mobile Marketing September 27th, 2012
The true test of any Internet promo technique is the amount of off-line traffic that you are able to generate from it. In a world that is going increasingly mobile for day-to-day transactions, it is essential that you be able to translate mobile use into off-line use for your business.
One of the easiest ways to do this is to use the click to call technology that Google AdWords mobile provides for all businesses. Click to call does just what it says it does: It is an ad extension that allows a customer to quickly call a business with a tap of their finger.
Research has shown that the amount of clicks between the beginning and the end of a sales process has a great deal to do with the total conversion rate. Each and every click that you can eliminate from the process adds a great deal to the conversion rate, and the click to call feature that AdWords has available eliminates a great deal of clicking from the sales process.
Go Mobile: The Advantages of Mobile Marketing
Because you only pay for the calls your business receives, there is no harm in implementing the click to call feature and simply measure the sales results that you get with and without click to call. What many business owners have found is that the click to call feature enables them to more accurately analyze what kind of real conversion rates they are getting. Also, by making the call to action a phone call rather than an immediate sale, you increase the conversion rate and give your staff a chance to more effectively close sales with personalized service.
Depending on the industry that you are in, this personalized service can make all of the difference between a converted customer and a lost sales opportunity. With the click to call feature, you can also direct your customers to another area of the business such as customer service or introductory offers. Once your potential customers see that you are directing them in a manner that is conducive to their needs, they will be much more likely to trust your company with a full fledged sale. They will also be much more likely to remain loyal customers in the future.
The click to call feature is a proven way to get online traffic off-line with a minimum of hassle. You do not have to worry about leaving the process up to the customer, which is a surefire way to lose a potential sales and customers, no matter how good your customer service or your product is. Once you implement this on your website, you will also have a much more accurate depiction of how your sales and marketing techniques are working with your target market.