Internet Marketing October 11th, 2013
Have you ever related your favourite meals to life? I haven’t until today.
Being surrounded by Internet marketing everyday, I’ve begun to eat, breathe, even dream about many aspects of the industry. I need to stress the word, EAT! At lunch today, I asked a few co-workers their plans for this Thanksgiving weekend. Similar to the many Canadians, they were heading home to eat a good ol’ traditional turkey dinner.
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As you sit down with your family and friends this weekend, before scarfing down that yummy food, take a good look at the contents of what’s on your plate!
How does Internet marketing relate to your turkey dinner you ask!? Let me break it down for you.
The turkey is the main attraction and so is your website. You don’t want your website to be to dry and boring; like a turkey you want your site to have enough flavour to keep your visitors coming back for seconds, thirds, even fourths!
Your mom and your mother-in-law make great stuffing but they are both very different. A stuffing recipe can drastically change by adding or subtracting different ingredients. This is very similar in an SEO campaign, mixing in the perfect match of keywords will compliment your website and will really get people talking. WAIT. Don’t get it twisted, keyword stuffing isn’t a recipe for SEO success. A great stuffing recipe will boost the flavours of a well crafted turkey, as will an awesome SEO campaign to a well-designed website.
Never over look the mashed potatoes. After the turkey and stuffing have been perfected its time to get your mash on. No thanksgiving dinner is complete without a generous side of mashed potatoes. And no internet marketing campaign is complete without a paid search strategy. Turkey (website) + stuffing (SEO) + mashed potatoes (paid search) = one tasty meal (campaign).
Most children don’t understand the importance of eating their vegetables, no matter how many times mom tells them “they’re good for you.” This is similar to getting business owners to understand the importance of content marketing. Believe me, it makes for a healthy website that’s sure to pay-off in the long term!
I put that $%#& on everything! Literally speaking, I put gravy all over my turkey, stuffing, mashed potatoes and veggies. And you should do the same with your social media. Put social sharing buttons on your website, boost SEO by having social pages indexed in search engines, advertise social media in paid search campaigns and share your website content on all social networks.
If you combined all the perfect ingredients you’ll be sure to have a successful Internet marketing campaign. What do you do with the leftovers? Just eat those!
Happy Thanksgiving everyone!