Who’s Zooming Who – Marketing To Baby Boomers
Did you know that baby boomers (born between 1946-1958) represent more than half of Canada’s wealth and are one of the fastest growing market segments on online marketing today?
Local Toronto media celebrity Moses Znaimer, made one of our favorite quotes: "Boomers are just as adventurous as younger Web surfers. As far as we’re concerned, the only difference between younger and older Web surfers is their bank balance."
Yahoo! did a wonderful job hosting a fantastic internet marketing event in Toronto on April 1, 2009.
Read what our very own Matthew Hogan felt about the Yahoo! Internet Marketing event held in Toronto, Canada and the importance it has had on him gaining a better appreciation for a market that many people assume is too old to market too!