Internet Marketing June 27th, 2017
Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most interesting and knowledgeable articles from across the web. We’re looking at SEO techniques to increase traffic, as well as tips to drive conversion from paid traffic, and facts about content marketing. We’re also looking at proven Facebook marketing strategies, and the importance of the fold in website design.
Off-page SEO is a crucial element of your digital marketing strategy. The objective of off-page SEO is to drive traffic with the help of high-quality backlinks. There are numerous way to gain quality backlinks, starting with proactive social media marketing. Don’t pressure your audience with offers — instead, provide solutions to their problems by sharing your knowledge on forums, for example. Furthermore, building relationships with industry publications is an essential component for a strong off-page SEO strategy, and a great way to do so is through guest blogging. Additionally, if you like the work of a particular author, be sure to leave comments on their articles. This can be effective in building relationships and networking. With these tips your off-page SEO strategy will be on the right track to success.
Reality check: your homepage doesn’t drive conversions — your landing page does. To make things clear, think of it like this: your homepage is the jump off point to the rest of your content and your landing page is the final destination. Keep in mind that focused content trumps clutter. Your ad copy should be clear to avoid confusing users who land on your page. Basically, give the user what they want. If a user sees a Nike ad for new running shoes, the last thing the user will want is to click on the ad and be sent to the home page. This could cause the user to be frustrated, which could in turn hurt your conversion rate. This article will help you to create focused landing pages and drive conversions.
There are many statements made about content marketing that are neither true or advisable. This article states the truth about content marketing. Firstly, it’s important to focus on quality over quantity — stick to creating content that is valuable to your audience instead of creating content for the sake of traffic. Develop pieces of content that will teach or assist your audience. Lastly, remember that everyone has a different style of learning. Cater to these different needs by producing content in multiple formats, such as infographics or blogs. Content is a huge asset to a company, so be sure to use and execute it wisely.
What better way to build your brand than through the largest social media platform: Facebook. With the correct strategy in place, you can achieve endless goals from creating brand awareness, to driving sales, and encouraging business growth. Your Facebook page is free real estate so maximize it. Use all opportunity to intelligently grab your audience’s attention. Create content that is fascinating and will have your audience eager to click. Next, focus on local activity. If you’re an owner of a local business, create local content that will get your audience engaged and involved. Lastly, get your fans to do the talking. Conduct polls, ask compelling questions, or even run contests involving content creation. Get interactive and you will see a positive change in your business.
A common term used by developers and marketers is fold, referring to under the fold or over the fold. This is important to understand for those interested in conversion rate optimization (CRO). The importance of the fold is to understand how to strategically use it. If you want your visitors to take action the second they arrive onto one of your pages, you must place a call-to-action (CTA) above the fold. When designing for mobile devices, the rules for the fold change. We anticipate the mobile user to scroll down more than a desktop user would, thus important CTAs don’t necessarily need to be placed above the fold, so under the fold is an option. In this case, it’s important to A/B test to see which drives the most conversions. Once you understand the user’s journey on your site through multiple platforms, you will be able to strategically use the fold and determine how to position your CTA’s.
This Week: Traffic-Boosting SEO, Content Marketing Truths, and Landing Page ConversionsRead time: 3 minutes