Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most interesting and helpful articles from across the web. We’re looking at tips to optimize your landing page to drive conversions, as well as top SEO ranking factors, and how to drive conversions on your website. We’re also looking at tips to improve your writing, as well as how to boost engagement on your Facebook company page.
Landing pages are often the first impression a user has of your business or brand, and it’s important to optimize your landing page to drive conversions – whether you’re encouraging users to download an e-book, complete a purchase or sign up for a free trial, for example. Your landing page copy should address the needs of the user and offer a unique solution. Write an inviting headline, followed by compelling body copy using storytelling structure to convince the user that your products or services are a solution to their problem. Most importantly, include a clear call-to-action to encourage the user to take a desired action and optimize for keywords.
Despite Google’s frequently changing algorithm, there are several ranking factors to continuously focus your SEO efforts on. This article uses the latest data and insights to share the most important ranking factors. Content will continue to be an important part of your SEO strategy, shifting away from keyword-stuffed content to highly relevant, comprehensive content. Acquiring diverse and authoritative links will also help you to improve ranking in SERPs. Promote your content to gain backlinks, but avoid spammy or low quality backlinks. Mobile-optimization also continues to be an important ranking factor. Ensure that the mobile version of your site is verified and continuously test your site’s mobile performance. Anchor text, h1 and h2 headings, and interstitials also play a big role in your ranking.
Your digital marketing strategy relies on a conversion-optimized website. Improving the user experience can help you to effectively move users through the sales funnel. This article outlines a few simple tricks you can implement to improve your website’s performance without a complete redesign. Create a content strategy focused on educating users and soft-selling your products or services. Make site speed a priority to drastically improve user experience, conversions and ranking. Lastly, A/B testing your call-to-action buttons by altering the colour, copy or location can help your website improve performance.
Content can help you to build a connection with your audience. However, neglecting to create informative and valuable articles will impact engagement. Write a compelling intro with relevant facts or statistics, out-of-the-box thinking and a storytelling structure. Include visual elements, such as photos, to break up big walls of text, and create a punchy, attention-grabbing headline. To draw in readers and stand out from the competition, give your content a unique angel and original insights. Write in a conversational tone and avoid jargon that could be difficult for readers to understand, and stick to one key point. Lastly, add depth – not just length – to your content with research and insights.
Often, business owners and marketers neglect to optimize their company’s business page. However, in order to maintain success in your Facebook marketing campaigns, it’s important to make your company’s page stand out. Choose a visually appealing cover photo that promotes a clear message and showcases your brand identity – your cover photo can also showcase your products or services like an ad. Include relevant and helpful information in your About section, including your brand story and contact information. Lastly, create custom page tabs to engage users. All of the above tips will help your business be successful on Facebook.