Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most interesting and helpful articles from across the web. We’re looking at tips for creating linkbait content, as well as how small businesses can improve brand awareness with Facebook, and tips for increasing conversions on your website. We’re also looking at how to create a cost-effective SEO strategy, and tips for effective paid search audience management.
Linkbait refers to unique, high quality content that attracts links. This content typically takes the form of an infographic, a comprehensive guide, interactive content and images, for example. Crafting linkbait will help you to boost organic ranking and drive traffic. To generate high quality backlinks, create content that is valuable to your target audience, and evoke a sense of emotion in the user, such as awe, surprise, excitement or anger. Ensure that your content is highly visual and newsworthy, incorporating recent stats, industry news and trending topics. Lastly, promote your content to gain backlinks.
Facebook offers businesses the opportunity to improve brand awareness and generate leads. Fill out your business’s Facebook page with photos, contact information, hours of operation and a link to your website. Keep your page active by posting original, quality content once a week, and gather information about your audience using insights in order to create highly targeted offers based on demographics and psychographics. Encourage comments and be responsive, and post relevant, share-worthy content — including local content. Most importantly, invest in Facebook advertising to drastically increase your exposure.
If you’re driving plenty of traffic, but failing to produce conversions, there are a few simple tactics you can use to generate traffic that converts. Create compelling, clear call-to-actions (CTAs) placed strategically above the fold so that they are clearly visibly to the user. Avoid keyword stuffing, and instead focus on optimizing for relevant keywords in order to improve your organic ranking and bounce rate — and attract your target customer or client Keep your website design clean and minimalist, and include client testimonials, a portfolio, awards or accolades and certifications to elicit trust in the user.
For many small businesses, formulating a budget-friendly SEO strategy that produces a high ROI might seem difficult — but this article outlines some key tactics you can use to access the benefits of SEO and grow your online presence. Target long tail keywords that focus on user intent, as these are highly focused and have less competition. Additionally, long-tail keywords drive conversions most effectively. To cost-effectively build backlinks, guest blog on relevant websites. When guest blogging, create tailored content and build a relationship with a variety of publishers. Lastly, optimize for local search by establishing your Google My Business listing and generating local reviews.
Audience targeting can help marketers to craft compelling ads for users at each stage at the sales funnel. This articles outlines some common audience targeting mistakes made by paid search marketers. The author recommends only to isolate audiences if it serves to create a unique experience for the user, or if you are choosing to alter your bids. Additionally, prioritize audiences based on the goals of the client in order to bid appropriately, and ensure to use audience negatives. Lastly, test and optimize areas of your campaign which will produce the highest ROI.