Internet Marketing January 3rd, 2017
Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips to improve your niche marketing strategy, as well as how to improve your organic listing, and optimization strategies for your paid search campaign. We’re also looking at SEO tips for 2017, as well as how to boost your content marketing strategy.
Niche marketing, especially for local businesses, can help you to not only drive traffic but also boost sales. Stay on top of the latest industry trends to better understand user searches and establish authority. Focus on long-tail keywords, and gain authoritative backlinks through blogging, guest-posting, social media promotion and more. Boost your number of business listings with sites like Yelp, Google Maps and Facebook, to name a few, and start a blog on your website to rank for a variety of keywords. Lastly, be sure to research your competition to improve your own strategy.
Improving your organic ranking will require you to revisit some basic SEO tactics, such as engagement and click-through rate (CTR). Identify landing pages that have a low CTR but high impressions. Expand title tags by including high-priority keywords in page titles, and keep in mind how your listing will appear in your SERP result. Your page title and description should also be compelling and evoke emotion in the user. Ensure that you are optimizing for user intent, and encourage the user to take an action. Lastly, optimize for featured snippets using structured markup.
In order to optimize your paid search campaign to drive sales, you’ll need to consider your goals. There are many aspects of your campaign that can be optimized, and understanding your own goals can help you to choose the best strategy. This article outlines several areas of your campaign that can be optimized, including channel, budget and impression share, bid adjustments, performance by location, negative keywords, ad copy and landing pages, to name a few. Identify the areas of your campaign which aren’t performing well in order to optimize accordingly. For example, if you have a high CTR but a low conversion rate, you might want to optimize search queries.
Planning a successful 2017 SEO strategy will require you to be in the know about the latest trends in digital marketing. In 2016, we saw a rise in featured snippets, instant answers, and a focus on user intent. Comprehensive content, voice search, and user experience will also continue to grow, among other trends. Adjust your SEO strategy to meet the overall goals of your organization or business, and create a keyword map to better craft your content. Ensure that you are tracking and measuring your progress so that you can pinpoint and resolve problem areas in order to create a successful 2017 SEO strategy.
Overcoming some of the most common content marketing mistakes can help you to improve your overall Internet marketing strategy. There are several methods you can use to identify mistakes and improve your content. Avoid keyword stuffing as this can turn away readers and negatively impact your SEO – instead, focus on integrating long-tail keywords. Deliver well-written content that appeals to your readership by conducting thorough research on their demographics and psychographics. Hone your copywriting skills and read other blogs in your niche to compare with your own content. Avoid clickbait headlines to ensure that your content is advice-driven and valuable to the reader.