Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most interesting and helpful articles from across the web. We’re looking at common mistakes made by employees on social media, as well as 2017 SEO strategies, and common myths surrounding citation building. We’re also looking at tips to convert website traffic, as well as how to drive conversions through content.
For many businesses, it’s important to utilize team members to grow engagement levels on social media. Social media can help you to generate engagement, grow leads and drive conversions. However, there are some common mistakes businesses and brands make when promoting their products and services online. Ensure to train employees on how to use various social media channels effectively, and encourage employees to grow their reach online. Ask employees to share business content and create their own original content, and show them the benefits of promoting your business on social media by taking the lead.
As the new year approaches, marketers and business owners are looking for ways to be proactive in their SEO strategy to improve their bottom line. This article outlines some tips you can use to amp up your SEO strategy for 2017. Create original, long-form content that’s well researched, valuable to the reader and shareable. Incorporate infographics, videos, live streams, podcasts, case studies, webinars and more into your content strategy – while still maintaining SEO best practices. Lastly, this author recommends moving toward online presence optimization to keep the pace with changes in how user’s search online. Online presence optimization requires you to have consistent messaging across all platforms and campaigns.
Local SEO is one of the most essential elements of any digital marketing strategy – and citations are a key component. With so much information about citation building online, it’s important to distinguish between fact and myth. Don’t worry about including your suite number in Google My Business listings or if citation listings publish minor difference in your business name. Don’t waste time or resources attempting to clean up each and every incorrect NAP listing, especially for websites that haven’t been indexed by Google. It’s also important to not jump the gun on cancelling citation cleanup services, and not to limit yourself to citation building as your only link building strategy. Lastly, don’t confuse Google My Business as a citation.
If you’re driving traffic to your website but are failing to generate conversions, it’s time to revisit your strategy. Avoid overcrowding your website with pop-ups and social share buttons. Choose the best content form for your brand or business, taking into account the interest of your audience. Use psychographics to create specific, relevant and compelling offers, and optimize your call-to-action buttons. Use pop-ups tastefully such as exit intent overlays or scroll triggered. All of the above tips will ensure that you’re not only driving traffic, but getting the highest number of conversions possible.
One of the primary roles of your content marketing strategy is to drive conversions – and there are a few tips you can use to create a seamless transition from reader to buyer. Choose a content type that works best for your brand, such as podcasts, infographics, videos or blogs, to name a few. You can also repurpose content across multiple channels, such as through video transcriptions. Add call-to-actions in your content in a logical, natural way. Lastly, build up your authority by posting regularly with relevant content your readers want to see, and add a personal flair to your content.