X
Do you want actionable Internet Marketing advice delivered right to your inbox?
Sign up for our Newsletter

The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

This Week In Internet Marketing 2016 11 29

Internet Marketing November 29th, 2016

By

Hello and Happy Tuesday!

This week in Internet marketing, we’ve gathered some of the most valuable and thought-provoking articles from across the web. We’re looking at how to incorporate neuromarketing into your content strategy, as well as tips to improve lead generation, and best practices for Google AdWords Expanded Text Ads. We’re also looking at how to avoid common SEO mistakes, as well as how to rank for featured snippets.

6 Neuromarketing Hacks for Maximum Content Impact

nmm-min-1

Image Source

Combining psychological principles with marketing can yield positive results for your campaign. Neuromarketing allows you to better understand your audience and improve the results of your content marketing strategy. Create content that evokes emotions such as awe, laughter, amusement and joy in your audience – this article recommends triggering these emotions through images and stories. Incorporate colours into your content to encourage feelings of security, energy, luxury or beauty, for example. Focus on how your product or service will relieve a pain point rather than how it will improve the customer’s life. Lastly, use the law of reciprocity to boost conversions, and leverage scarcity in your product or service offers.

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

5836239ae6d223-52200405-min

Lead generation strategies are constantly evolving, and in order to continue to grow conversions and revenue you’ll need to stay on top of the latest trends. This article outlines some tips to boost your website’s conversion rate. Place your call-to-action in the natural eye path of the user, and use relevant and non-disruptive pop-ups that offer value. Include anchor text CTAs on your blog posts, and make sure to create a blog post when you launch a new campaign. Lastly, take full advantage of social media networks like Facebook. Share blogs, link to landing pages and use all available tools, such as a call-to-action button on your company page.

Google AdWords Expanded Text Ads: Best Practices for the New Format

expanded-text-ads-best-practices-min

Expanded Text Ads (ETAs) have been around for almost five months – and since then, marketers have come to learn the best practices for this Google AdWords feature. An ETA includes a main and secondary headline, comprised of 30 characters maximum, a display URL and and path fields and a description field with a maximum length of 80 characters. Ensure you’re using targeted keywords and strong copy in your main headline, and use the secondary headline and description to create urgency or provide further information. Add keywords or a call-to-action in your display URL, and ensure your ads work across all devices. Perform A/B tests to compare new and old ads, and create ETAs that improve your quality score.

The 10 Most Common SEO Mistakes

marketing-1466315-min

If you’re SEO tactics are failing to increase conversions and generate traffic, you might need to revisit your strategy. This article outlines some of the most common SEO mistakes and how you can avoid them. Make sure to target long-tail keywords, and avoid “keyword stuffing” strategies that negatively impact your ranking. Create content that matches your targeted keywords and never publish duplicate content. Don’t neglect to write title tags and meta descriptions, and make sure your backlinks are from relevant and reputable websites. Lastly, act strategically with your internal linking strategy, optimize for mobile and regularly track your campaign.

Featured Snippets: A Dead-Simple Tactic for Making Them Stick

5834d4cf3e9738-33099601-min

Ranking for the number one position in SERPs can be difficult. One way to marketers have worked to overcome this is to rank for featured snippets – the position zero text boxes that answer a user’s query and provide a link to the site. This article outlines tactics you can use to rank for a featured snippet and maintain your ranking, ultimately generating traffic and boosting conversions. The key is to create a snippet which encourages the user to click-through to your site. Provide a direct answer to a simple question and offer additional value, and build your keyword research around common questions. Much like organic ranking, you should continuously optimize your content to rank for featured snippets.

Check out these additional articles for more Internet marketing news!

Google Introduces the “Google Guarantee” for Home Service Ads

Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems

Link Building Is (Specialized) Marketing

Post By Jillian Morgan (50 Posts)

Jillian Morgan is the Content Strategist at TechWyse. She has a bachelor of journalism from the University of King's College in Halifax. Jillian's passionate about elevating the quality of online content through strong editing and writing.

Connect

avatar
Jillian Morgan is the Content Strategist at TechWyse. She has a bachelor of journalism from the University of King's College in Halifax. Jillian's passionate about elevating the quality of online content through strong editing and writing.

Post a Comment

Send me SEO tips!

Archives

2018
x

Like us on Facebook

TechWyse Internet Marketing

This Week In Internet Marketing 2016 11 29

Read time: 3 minutes