Internet Marketing October 18th, 2016
Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of most helpful and interesting articles from across the web. We’re looking at how to choose the best keywords for your content SEO strategy, as well as tips for a low-budget PPC campaign, and simple tactics to help local businesses improve their SEO. We’re also looking at how to drive sales through Facebook marketing, as well as tips to prevent failing content.
Content can elevate your SEO – and a crucial part of successful content SEO is a well-researched and targeted keyword strategy. Keywords are crucial for hooking readers, growing visibility in SERPs and gaining insights about your audience. Consider the benefit of the content for your reader and brainstorm keyword ideas based on possible search phrases. Use a tool like Google Keyword Planner to find keyword ideas by search volume, for example, and avoid keywords with a high number of searches. Opt for long-tail keywords, explore headline options using your keyword list and use keywords throughout the entire article to enhance your content SEO efforts.
PPC campaigns drive traffic and generate conversions, regardless of your budget. While some marketers might feel that a low budget PPC campaign won’t yield results, there are some tactics you can implement to get big results on a small spend. It’s crucial to track and measure the results of your PPC campaign so you don’t waste budget on strategies that aren’t working. As well, it’s important to keep your campaign focused and specific. Choose a single platform, such as Google Search Ads, and ensure you’re targeting effectively with well-researched, highly-relevant keywords.
Many small business owners neglect to implement an SEO strategy, impacting their ability to grow revenue and customers. However, there are some simple, cost-effective ways to improve SEO. Ensure you’re being realistic in which keywords you can rank for before deciding on which tactics to use. Mid-tail, specific and relevant keywords will drive more traffic than general, high-end keywords. As well, it’s crucial for small businesses to have a strong social media presence to communicate with customers – so use Facebook and Twitter, among other platforms. Add evergreen content in the form of product or service pages, for example. Reach out to other local businesses and look for opportunities to get backlinks and, lastly, make contact information clear on your website.
Remarketing is an effective method to grow conversions and drive sales. However, when it comes to Facebook advertising, there are some common mistakes marketers and business owners make that hurt their ROI. Neglecting to take advantage of Facebook’s technology or implement a content strategy, underestimating the number of brand touchpoints needed and misunderstanding Facebook’s optimization power are all common mistakes. This article outlines some strategies to build a successful Facebook marketing funnel. Ensure you are using content such as blogs, videos or webinars, for example. Promote content to current Facebook fans to see which content is driving engagement, and use remarketing ads to change your audience from “aware” to “interested” and “considering.” Use testimonials to build trust with your audience, and use a final remarketing ad to drive a hard sell.
Content can help you drive conversions – but with so much new content being produced every day, many marketers fail to rise above the noise. Thankfully, there are a few simple tips to keep in mind to prevent your content from failing. Ensure your headline incorporates keyword research and offers a clear benefit to the reader. Create content that has personality, humour and opinion, which will distinguish you among competitors, and make sure your content is easy to share on social media. Promote content on multiple platforms, multiple times per week, and consider promoting older content. In addition to other digital marketing strategies, these tips will help you achieve success with your content marketing efforts.