Internet Marketing June 6th, 2017
Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most compelling and thought-provoking articles from across the web. We’re looking at tips to stay competitive with mobile SEO, as well as branded bidding wars, and long-form blogging. We’re also looking at SEO for Pinterest, and B2B website creation.
The conversion of desktop users to mobile users has increased drastically over the past few years, placing a huge importance on website design, content, and, most importantly, customer experience. First, ensure your website is responsive. Responsive design is the new standard for web development as it maintains a positive user experience by offering consistency across all platforms. Furthermore, customize your content with the use of dynamic design — which creates different versions of a single page on the same URL — so that you can target different audiences who have differing queries. By keeping user experience top of mind, your website will be able to compete in a mobile-friendly world.
For many businesses, branded bidding wars can have a significant impact on search traffic. This article outlines what you should do when faced with this situation. Start by acknowledging that there’s a high chance your competitor isn’t going to remove the listing. With that being said, take proactive steps, such as creating your own branded search ads. By bidding on your own branded keywords, you can dominate SERPs and achieve a high CTR. Lastly, consider targeting the branded keywords of your competitors — with the objective of reaching a mutual agreement between both parties to remove the competing ads.
Blogging is an increasingly popular digital marketing strategy. However, many business owners and marketers are unsure about how long their posts should be. A high word count is irrelevant if the content is lacking value. As a result, word count is only important if paired with high quality content. If you are producing quality content, the ideal length would be just over 2, 450 words. However, as a rule of thumb, the longer the content, the higher the shares. Additionally, a recent study has shown that the majority of Google’s first page results included content averaging 1,890 words. Essentially, the more in-depth your content, the more likely you’ll be able to reach your audience and drive results.
To succeed in optimizing Pinterest SEO, it’s important to understand the basics. Start by creating a business account that has an SEO friendly username — choose something that your consumers would be searching for, and set up a Pinterest board which will allow you to add pins. Additionally, you must prepare your website by adding the Pinterest share button in order to link the two assets together. Next, set goals that your company wishes to achieve. Once that’s completed, conduct research on keywords so you can target the most valuable terms and engage with your audience. Pinterest’s unique platform is refreshing to consumers and continues to grow, so take the time and invest in Pinterest as it’s great for engagement, brand awareness, and conversions.
The appearance of a company’s website, along with its content, are determining factors in customer engagement. For B2B companies, this means it’s crucial to create a professional website. First, conduct research on your competitors websites to see which of their strategies work and which don’t. Secondly, it’s important to chose an adequate website platform — this article recommends WordPress for its simplicity and content management system (CSM) feature. As within any project, create a complete timeline in which deadlines are set for each milestone. Also, be highly involved — discuss and approve designs with your designer by clearly communicating what you want your website to look like. Lastly, incorporate strategically placed CTAs in addition to keeping the copy simple — and keep in mind different buyer personas. With the help of these tips your website will be B2B ready.
This Week: Creating the Perfect B2B Website, Mobile SEO, and Long-Form BloggingRead time: 3 minutes