Hello and Happy Tuesday!
This week in Internet marketing, we’ve gathered some of the most interesting and insightful articles from across the web. We’re looking at psychological strategies to better your PPC ads, as well as the importance of website design, and how to use content to gain new prospects. We’re also looking at email vs social media marketing for B2C companies, and on-page SEO for small websites.
Content is crucial to your digital marketing strategy — but without a strong website design, users won’t make it to your content. A good website design will establish trust with your audience. Common website design problems include complex layouts, pop-ups, hard to read fonts and slow load times. Keep in mind that a clean, user-friendly site-navigation builds confidence. Make sure to keep it clear and straightforward. Last but surely not least, use the right colours. By picking the right colour scheme for your company’s website you will be encouraging sales — 85 percent of consumers have admitted that colour is a determining factor in their buying decision. Keep all three tips in mind and your website will be driving traffic and conversions
Consumers have a tendency to make snap decisions in order to save time — which is why you need eye-catching ad copy. This article outlines three psychological tactics that will help motivate potential leads to buy your products or services. Start by offering both intrinsic and extrinsic incentives — or internal and external motivators. Depending on the product, you may choose to offer both of these types of incentives. Secondly, incorporate the concept of herding by adding review and rating extensions. This will let the potential customer know how others perceive your business. Lastly, simplify and reassure the customer’s decision by expressing the convenience associated with the purchase. For example, implement location extensions and add compelling offers to let the customer know where you are located and which deals are available to them. With these three tricks, your ads will be generating leads in no time.
Content marketing offers an opportunity to move leads through the sales funnel. With the right strategy, you can use content to drive conversions. Write valuable, specific and relatable articles that appeal to the user’s emotion to drive engagement. Use this content to build a retargeting list, and nurture these users with relevant offers and promotions. This strategy is effective because users who read your content will self-identify based on the article, allowing you to improve audience segmentation and build “warm” audiences that are likely to convert. Regardless of your industry, this strategy will allow you to create targeted content and grow your audience.
For small businesses, it can be difficult to know which marketing strategies to invest in. If you’re deciding between social media and email marketing, this article will help you to choose the best strategy for your business. It’s important to keep in mind that each of these strategies offer valuable benefits to your business — and often, you can choose both without draining your resources. Email marketing offers many benefits, holding a larger audience and reach — currently 3.7 billion users vs the 2.5 billion on social — and offering a 90% success rate when trying to reach an intended audience. On the other hand, social takes brand awareness to a whole new level. With social, you can easily target a specific group of users and generate conversions. Both of these strategies can help you to grow your business online.
It’s important to prioritize on-page SEO regardless of the size of your website or business. Focus on your site structure first, optimizing links, keywords, meta tags, URLs and content. In order to drive traffic and conversions, ensure your URLs are user-friendly and readable. Include keywords in your page headlines and titles, and be sure to use eye-catching visuals, like infographics. Optimizing website navigation and internal linking structure can improve crawlability and user experience, and improving page speed can have a significant impact on ranking. All of these tips will help you to improve ranking and user-experience.