Happy Tuesday!
Today we have the top 5 updates of the past week in digital marketing that can help your business' growth.
Read on for more!
YouTube Tests Removing Public Dislike Counts on Videos
Since negative likes can impact and demotivate content creators, it looks like YouTube will be experimenting with removing public dislike counts.
With this new feature users will be able to dislike videos, but they won't be able to see the total dislike count. This change is to make sure that negative campaigns don't affect user well-being or have a bad influence on videos' success.
Content creators will continue to see the number of people who dislike their videos, and rankings will still be based on these parameters of likes and dislikes. Still, this new update will ensure that content creators can create videos without worrying about getting public dislikes which might harm their reputations.
This update is very similar to Instagram's gradual removal of public like counts to help people feel less pressured and to make social media platforms stress-free spaces to share quality content.
Google Enhances Business Profiles for Stores With Delivery and Pickup
Google My Business is introducing some new features (which will be rolling out on mobile soon) to make stores' delivery and pickup processes much more manageable.
One of the updates includes adding more information on Search and Maps to help customers find convenient grocery stores and pickup options: details on delivery providers, pickup and delivery times, order fees, and the minimum order required will be added to make businesses more easily accessible to potential customers. It looks like these details will be automatically added to business profiles based on the information given to delivery providers.
Using AI, customers' locations will be updated depending on where they are, and they will be notified of their order pick up or delivery times. This will make the delivery process hassle-free, and will require no further communication between the customer and the business, thereby eliminating any potential delays or miscommunication.
To learn more about this update, please read this article from the Search Engine Journal!
How to Create Facebook Video Ads People Will Watch
If you've noticed that your Facebook video ads haven't been getting as many views recently, this article has some tips for you.
First of all, it's important that your ads seem organic and don't look obviously promotional. One great way to do this is to create content that shows a person sharing their experience using a product or service while speaking to the off-screen interviewer - rather than at the camera - as it seems natural and less rehearsed. This type of video is also authoritative and they convince more people to click on ads.
Since many viewers keep videos on mute while scrolling, text-on-screen video content is something else that can grab viewers' attention. Also, make sure the video headline makes the audience understand what to expect from the video, and, since most viewers' attention spans are extremely short these days, try to cover most of the crucial details in the initial few seconds of the video as many people do not watch videos until the end.
For more information on making successful Facebook video ads, check out the article linked above!
The 5 Latest Google Ads Features and How to Make the Most of Them
Here are the five latest features on Google Ads that can help your business get seen by your audience:
- You can now get listed for free on Google Shopping by following a few steps. First, optimize your Shopping Ads account. Next, in Google Merchant Center, toggle the "Surfaces across Google" setting in the Growth Menu to "ACTIVE."
- Make use of performance-based targeting for Display and YouTube Ads and pay only for sales. Of course, you will get a lower reach when compared to a CPM or a Trueview campaign, but the return on investment makes it worth trying.
- From now on, you will be able to pay for conversion based on the type of customer on Google Shopping. So, for a returning customer, you will need to pay less than the amount you have to pay for a new customer.
- The new version of Google Ads local campaigns helps you track your offline sales that happened after a customer searched for you online.
- You can now use Gallery Ads and Showcase to test the idea that audiences prefer visual information over text information.
Please read the above article by Search Engine Land to get a better idea of how to apply these new features.
How to Avoid Google Penalties [INFOGRAPHIC]
Are Google Penalties affecting your website's search engine rankings? Is the term 'Google Penalty' itself becoming a nightmare for you?
Receiving a Google penalty can affect your website so severely that it might take months to recover. TechWyse's blog post explains some important ways to avoid Google penalties as well as how to receive a good SEO ranking.
Let's Wrap Up!
This week we saw YouTube remove dislike counts to make the platform safe from negative campaigns. Next, we learnt how stores with delivery and pick up will benefit from the new updates in Google My Business, as well as some tips on creating better Facebook video ads. We also heard about the latest Google Ad features and how to use them. Finally, an infographic from TechWyse served as a perfect guide to keeping your website safe from Google penalties.
We hope you enjoyed reading these updates, and we will see you next week! Until then, please stay up to date with our blogs on internet marketing.
