Internet Marketing November 12th, 2019
This week we are back with more internet marketing news! Today we will look at Google’s new extensions for YouTube ads, how we can make use of LinkedIn video to acquire more customers, and how to engineer your brand’s Instagram success story. Finally, we’ll look at five sure-fire strategies to build inbound links, and how to get more traffic to your website with some basic approaches!
Here are some updates and news on internet marketing for improving our SEO skills!
Introducing your business through video advertisements can help get you customers. YouTube has been recognized as one of the best platforms for video ads. As a part of Google’s attempt to improve search quality, they are introducing new extensions for YouTube ads, similar to the extensions for search ads. Just like Google’s search ad extension, you will be able to invite users to take additional action beyond the traditional ad click. YouTube ad extensions can be used for directing the users to a physical store, submit lead forms, and other call-to-actions.
Learn more about how these ad extensions can impact video ads’ conversion rates from the article!
As marketers, we search for ways and means to generate quality leads through various optimization methods. Customer acquisition is no longer how it used to be. Consumers are not responding to traditional advertisements, which makes it a big challenge for businesses to gain new customers. Having a strong social media presence on platforms like LinkedIn matters. Why? LinkedIn is a place where B2Bs can reach their target audience, generate leads, and ultimately acquire customers. Currently, videos rule social media since. On LinkedIn, videos are shared more often than any other content!
If you are not utilizing LinkedIn video for your marketing, you are missing out on a significant opportunity to drive lead generation. Learn how to get started with your LinkedIn video to improve your customer acquisition efforts.
What it takes for your business to be influential on Instagram will depend on your ability to build a relevant and passion-driven story around the message you share. Content marketing on Instagram is straightforward. All you need to do is create a profile and post your business’s best visual content assets with a good caption and a strong call to action. But things can get hard when your goal is to sustain engagements over the long term. For instance, crafting compelling stories for your posts and then taking advantage of the few core content marketing principles can propel your growth in the platform.
In this article, you will learn how you can use a story to build your audience and eventually attracting brand partnerships.
We know that guest posting is an excellent way to bring in new traffic and boost your SEO, but there is one thing – it needs to contain relevant information that is valuable to the audience. The internet has endless choices, and in an age where everyone knows how to explore them, a clickbait guest blogging strategy doesn’t hold up for long. There are certain things to keep in mind when guest blogging. Just because there are too many words doesn’t mean you need to use all of them. So how do you go about guest blogging with a strategy that works for you?
Many factors can affect your guest posting campaigns. In the article, you will learn about five sure-fire strategies to build inbound links!
Are you a marketer looking to increase traffic to your website? Then you will need to discover new tactics and strategies to help you move forward. Every visitor that enters your website can be seen as an opportunity; however, they need to be the right visitor. So what is meant by the “right kind of visitor?” In the digital world, having tons of traffic isn’t anything more than a vanity number; unless it’s the right kind of traffic. The right traffic is people who are looking for solutions from your industry; people who want answers, fixes, learn, discover, buy or obtain something valuable in their specific niche!
This article talks about traffic sources, what they mean for marketers and website owners, and, most importantly, how to get more!
This Week: Youtube Ads, Linkedin Marketing, Instagram Business, and Inbound Link BuildingRead time: 3 minutes